- Samsung launches cryptic social media campaign
- It seems to be the next generation of foldables.
- More specifically, Samsung is trying to tell us about shapes.
Samsung is cutting pizza, smearing paint, and playing with puzzles, all in an effort to hint at what’s to come at its next big Unpacked product event this month, which we all hope is about foldable products.
After cleaning up its social media accounts, Samsung returned with a handful of social, almost ASMR videos that focus on sound and visuals but offer little concrete information.
The social media campaign begins with a photo booth printout featuring four images of a woman and her dog. The print includes a substantial top border with the word “Snapply.” Someone cuts it off before we see the words: “Cut to what matters.”
Next, there’s a pepperoni pizza where someone uses a rolling pie cutter to slide out a small, rectangular shape. They remove the slice, slide in the remaining cake, and the words “A Whole New Slice” appear. Next, there is a little dog puzzle. Someone removes the top row of pieces and the words “Feels Good” appear. However, the last one might be the most telling.
Start with a few drops of paint on a white palette. A squeegee slides over them to mix the colors and reveal the number 8 with the words:
“Audacious blow
“New way”
One thing that we can What we can deduce here is that all these social media fragments talk about design, shape or aspect ratio. After all, the word “form” and words that apply to form appear everywhere.
The “8” makes sense. We’re still sporting our Samsung Galaxy Z Fold 7 and Z Flip 7 devices, and the Galaxy Z Fold 8 and Z Flip 8 are presumably the next phones in line. There are also rumors about a new wide device that fits the “new shape” idea Samsung is hinting at here. Beyond that, however, we don’t know much.
this is different
Samsung told us via email that the company is “resetting.”
“After seven generations of pushing the boundaries of foldable devices, Samsung is taking a different approach to how to build anticipation this year,” the company wrote.
This new social media campaign deliberately lacks product details and encourages guesswork. The recurring shapes and patterns are intentional.
Clearly, all of these videos aren’t just about the form. They may be trying to tell us about some of the new features coming with the next generation of Galaxy Z foldable devices. For example, there’s another, perhaps unintentional, clue: Both the puzzle and the painting video are, according to the fine print, AI videos with edits. Were they created on the new devices? Only time will tell.
Follow our advice and keep watching all Samsung social media channels for additional tips and details.
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