Loewe's new OLED TV wants to be the best audiovisual experience: each panel is "individually calibrated before leaving the factory" and you can choose custom speaker configurations, including the TV as the center of a wireless surround system.

Antares by Loewe is a 4K OLED TV with triple tuner, HDMI 2.1 and 144Hz VRR
Selection of wall mounts, floor mounts, swivel table mounts and speakers
From £2,500 (around $3,350 / AU$4,799)

German luxury brand Loewe has unveiled what it calls its “most individual smart OLED TV yet,” the Loewe Antares. It is a 4K television with a modular design that allows you to customize it according to your particular preferences.

The Antares TV features interchangeable aluminum skins with a variety of fabric colors and flexible configuration options including a universal table stand, multiple floor stands, including a motorized stand, and several wall mounting options. The table stand can rotate and offers three height positions.

The TV has Loewe’s Invisible Sound integrated speaker system, but you can specify it with many more powerful options. You can add the Loewe Soundbar Antares, which is an 80W front-facing soundbar designed specifically for these TVs, and/or an optional subwoofer.

Loewe Antaras: key features and prices

Each Antares TV has a 4K OLED panel that has been “individually calibrated before leaving the factory,” according to Loewe. Loewe is one of the few companies to source raw OLED panels from LG Display and finish the manufacturing itself, but the company confirmed that this is an OLED EX panel with Double Rate Driving technology, suggesting it’s the same panel technology used in the five-star (albeit cheaper) LG C6 OLED TV, plus whatever finishing touches and calibration Loewe may have added.

There is support for Dolby Vision IQ and HDR10+ Adaptive when it comes to HDR. There’s a dual-channel, triple-tuner setup with USB recording, side-by-side TV viewing and Timeshift functionality, and the operating system is a custom version of Vidaa OS, with key streaming apps, Apple AirPlay, Miracast and Matter on board.

For gamers, there’s HDMI 2.1 support, with 144Hz VRR at 4K and a dedicated low-latency gaming mode. There are several sizes here, from the compact 42-inch to the 77-inch, the top of the range.

As you’d expect from Loewe, these are premium-priced TVs. Prices start at £2,500 (around $3,350 / AU$4,799) and go up to £4,000 (around $5,370 / AU$7,675). The Loewe Antares soundbar costs £300 (around $400 / AU$575).

At the moment, this is a UK-only release, although Loewe told TechRadar that a US release is being considered but not confirmed yet.

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