Tom Brady, LeBron, Jeter UNITE at Fanatics Fest
FOX Business’ Madison Alworth reports live from Fanatics Fest in New York City, detailing the immense gathering of sports fans and athletes. CEO Lance Fensterman reveals megastars including Serena Williams and David Beckham will be attending. The festival expects 200,000 attendees over its four days, demonstrating its significant growth from 2022.
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LeBron James didn’t announce his next team at Fanatics Fest on Thursday, but he sure stirred the pot.
The NBA’s all-time leading scorer is a free agent and has said he will play in an unprecedented 24th NBA season, but where he will go remains to be seen.
Common teams in the speculated fray have been the Golden State Warriors, Miami Heat, Cleveland Cavaliers and Philadelphia 76ers. But during a live taping of his “Mind the Game” podcast with Indiana Pacers star Tyrese Haliburton at the event, James uttered a three-word phrase that has often been linked to the latter team.
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LeBron James speaks on stage during The Shop Live panel at Fanatics Fest NYC 2026 at the Jacob Javits Center in New York City on July 17, 2026. (Roy Rochlin/Getty Images for fans)
“I want to join a franchise that shares the same model of practicing championship habits every day, but trusting the process more than anything,” James said. “You trust the process of actually-“
Fans then heckled James with oohs and aahs, as “trust the process” has been the Sixers’ de facto motto for more than a decade.
“Wait, wait, wait,” Tyrese Haliburton interjected.
James, however, insisted that this was no Easter egg.

LeBron James speaks onstage during the Mind the Game panel at Fanatics Fest NYC 2026 at the Jacob Javits Center in New York City on July 16, 2026. (Kevin Mazur/Getty Images for fans)
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“I’ve been saying ‘trust the process’ since I was drafted in 2003, even before [Joel] “Embiid was born,” James responded.
James told fans he “won’t be putting up with them much longer.”
“It’s a big decision not only for me, but for my family. It’s not just about the team,” James insisted, jokingly adding that his own son, Bronny, is now a former teammate.
“There are a lot of other factors that I’m taking into account right now to determine what best suits me as a player, what best suits me as a person and what best suits my happiness, and also my family.”

Los Angeles Lakers forward LeBron James is on the court in the final minutes of Game 4 of a second-round NBA playoff series against the Oklahoma City Thunder, on May 11, 2026, in Los Angeles. (Mark J. Terrill/AP)
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James, 41, averaged 20.9 points, 7.2 assists and 6.1 rebounds last season, helping the Lakers win a playoff series while Luka Doncic and Austin Reaves suffered injuries.




