The RAM crisis just forced Framework to suffer a nasty price hike, and Apple’s supposed solution to the memory shortage is to rent Macs to cash-strapped consumers.

• Apple is rumored to be planning to rent Macs, as well as iPhones and other devices, to consumers.
• The ‘Apple Upgrade’ will allow you to pay via subscription (with financing arranged by Klarna) and eventually purchase the device if you wish.
• This is apparently Apple’s way of sidestepping the RAM crisis and maintaining Mac sales, as we’re also hearing about alarming memory price hikes from Framework.

We’re seeing the continuing fallout from the RAM crisis, with Framework outlining plans to deal with massive increases in the cost of memory, while Apple is rumored to be about to reveal a new way to sell you a Mac to cope with ever-rising prices: it’ll rent you the PC.

Let’s start with Apple’s apparent plan, detailed in a Bloomberg report, in which Mark Gurman tells us that Apple is preparing to launch a device leasing plan for consumers in conjunction with Klarna (on the financial side).