One ring to rule them all? Oura Ring rival RingConn debuts its Gen 3 smart ring with an official Lord of the Rings tie-in

The RingConn Gen 3 is now available to purchase
It offers features like sleep apnea tracking and up to 14 days of battery life.
To celebrate, RingConn has partnered with Warner Bros.

The RingConn Gen 3 has arrived. After pre-ordering in May earlier this year, it’s now available to buy starting at $349 (around £260 / AU$500). And to celebrate, an unusual partnership has been started… or should that be Fellowship?

Let’s take a look at the ring first. It offers haptic vibration alerts for health events (not notifications), which even the best smart rings can’t do. Other notable features include information on vascular health, blood pressure, and sleep apnea features. RingConn said the feature is “the first smart ring brand to introduce sleep apnea monitoring with continuous SpO2 tracking every two seconds…all without a recurring subscription for premium insights.”

The devil is in the details, as other smart rings offer reliable sleep apnea tracking. Recently in Samsung Galaxy Unpacked, the Samsung Galaxy Ring received FDA approval for its sleep apnea detection feature, so RingConn’s claims are likely due to its specific sleep tracking methodology regarding SpO2 measurement. We’ve reached out to RingConn for clarification.

Counting your steps towards Mordor

It finally happened: a smart ring company partnered with Warner Bros. to celebrate the 25th anniversary of The Lord of the Rings: The Fellowship of the Ring (aka The Best One, and I won’t listen to arguments to the contrary). However, I certainly didn’t expect it to be RingConn.

A press release states that the partnership “brings together one of the most epic fantasy film series and a new generation of wearable technology,” as “the collaboration celebrates the shared belief that greater awareness can enable better decisions.”

Unfortunately, there doesn’t appear to be a redesign of the Gen 3 ring to make it look like the famous One Ring from the movies. The statement says that “to mark the partnership, RingConn will introduce exclusive movie-themed rewards for eligible Gen 3 customers in the United States of America,” but does not state what those rewards actually are. In Frodo’s words: “Very well, keep your secrets.”