- The global tablet market has now increased by 9.2%, the PC market rose only 3.8%
- In mid -2024 he saw quarterly increases from 18% and 11%, Channelys find
- Apple sells two in five tablets worldwide
The global tablet market had a very necessary impulse in 2024, growing by 9.2% after a challenging year of decrease in 2023, they have affirmed new figures of the Canalys.
The firm pointed out, although tablets in the first quarter only increased 1% year after year, the market saw significant quarterly increases from 18%, 11% and 5.6% in subsequent quarters.
It also marks consumer interest in affordable tablets, with the PC market that grows only 3.8% for 2024.
Tablets sales are booming … finally
Although we are not yet at the previous and intra-pandemic levels of 2020, total volume shipments have fallen into the world of tablets every year since then, but 2024 marked the first year in positive. In fact, with the exception of 2020, 2024 was the only other year of growth in the tablets since 2016.
At that time, the Gutys Research Manager, Himani Mukka, commented: “The tablet industry has had a positive start for 2024, and the rest of the year should provide more relief after a difficult 2023”.
This year, Mukka added: “As the PC market revolves to a commercial update cycle, there is also a recovery in the demand for tablets.”
More than half (52%) of channel partners who sell commercial tablets expect shipments to continue increasing in 2025, but Canals predicts a “more limited yield.”
Canalys tracked more than 16,800 Apple tablets shipments in the fourth quarter, highlighting the prevalence of the iPad within the market. Its market share of 42.3%, compared to 39.2% in 2023, is more than twice the participation of 17.8% of Samsung in second place.
2024 was an extremely busy year for Apple, with a renewed iPad Mini launched in October and the M2 iPad Air and the launch of M4 iPad Pro launching from side to side in May. Ipados also brought new Intelligence characteristics of Apple to beloved devices in recent months.
Although Apple can support it, Canlays also pointed out the effect of Chinese manufacturers on the tablet market. Huawei and Xiaomi took 13% combined in the market in 2024.
