- The figures show that the domain of Google’s search is still a large extent without response, 24 times larger than its closest rival
- The search for Microsoft’s search gains traction, but changes in the global market are still minimal
- In another place, perplexity.AI continues to play for chatgpt
Google has dominated the search for years, generating the vast majority of organic traffic throughout the world, but although its grip is still firm, the new data suggests that cracks are beginning to form.
A new Seranking report that crowns the main search engine of 2024 states that Google saw a 0.91% decrease in its global market share; However, it still leads to almost 95% of all organic search traffic, and no other platform is approaching.
Bing, the second largest search engine, also saw an increase of 0.17%, which led its total participation to only 3.51%, while Duckdukgo, Yahoo and other search tools remain below 1%.
AI integration threat?
The report also reveals platforms promoted by AI as chatgpt and perplexity generated interest in 2024, particularly in the second half of the year. Chatgpt reference traffic increased insignificant levels to 0.09% in December, while perplexity experienced constant but slower growth, reaching 0.02%.
These numbers suggest that AI’s driven search platforms are gaining ground, but not close to the Google scale. Even if the adoption of the search for accelerates, it would spend years before the traditional model could significantly challenge.
Microsoft’s Bing has also integrated AI tools in its search experience, hoping to move Google users. However, its incremental growth shows that the AI is not enough to interrupt established habits.
While other brands are integrating AI to fight Google, the technological giant is not bending her arms. It has implemented characteristics promoted by AI as a summary of AI and Gemini 2.0, which have helped maintain its advantage.
These advances, together with its vast infrastructure and user’s trust, ensure that Google remains the search engine for the predictable future.
Although the answers generated by AI provide a new way of accessing the information, they do not completely replace the traditional search. For now, Google remains unwavering with 24 times the size of its closest rival.
