Nike debuted his first Super Bowl commercial in 27 years last month, and while a female alignment of female athletes full of stars was involved, the announcement received criticism for the company’s position on support for transgender athletes competing in women’s sports.
Caitlin Clark, Sabrina Ionescu, Juju Watkins, Sha’carri Richardson, Jordan Chiles and other stars of several sports were in the announcement of a minute that had a different language with the same subject.
The slogans included “You can’t flex, so flexion”, “you can’t fill a stadium, so it fills that stadium”, “you can’t be emotional, so I know emotional” and “you can’t win, so you earn.”
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Jennifer Sey with the Paula Scanlan brand ambassadors, left and Riley Gaines, on the right (Athletics XX-XY)
XX-XY ATHLETICS, the athletic brand whose objective is to support female athletes defending security and justice in women’s sports and keep biological men out of women’s sports and girls, launched a video of several athletes that react to Nike’s announcement.
Powerlifter April Hutchinson, who was suspended from the Canadian weightlifting union for two years to speak against a trans athlete that enters competitions in the female categories, made an exception to the part of Nike’s announcement about flexion.
“They have never told me that I can’t flex or I can’t do this or that,” said Hutchinson.
Nike, the NFL female sports Super Bowl
The Women’s Volleyball Captain of the University of Nevada, Sia Liilii, who, among many teammates, fought against his school to play against Trans Blaire Fleming athlete and the Spartans of the state of San José last season, felt that Nike was losing the brand.
“That Nike AD represented an old feminism. I don’t think anyone tells women in sports that they cannot defend their sport,” Liilii explained.
“False feminism”, “pretending that they care about women” and “Nike is ignoring the real problem” were the lines used by other athletes in the video.
The “true problem” is the main point of what XX-XY Athletics was transmitting in his video response to Nike.
Sia Liilii tells her story in “Hold The Line” by Iw Feature. (IW characteristics)
“Women can flex, have confidence, be excited, fill stadiums. And win. But what Not power do they do it? Talk. On a particular issue: protect female sports, “said a press release from Athletics XX-XY.
“‘Just do it’, that is your slogan, isn’t Nike? Just do it. Defend women. It’s the easiest thing in the world,” said civil rights defender Riley Gaines, ending the video.
When Nike’s announcement came out, Jennifer Sey, a former American and founder/CEO of XX-Xy Athletics, quickly called Nike to X.
“You are so full of that. The only thing that is told the athletes that they cannot do is defend the integrity of their sports, to keep men out of women’s sports. Literally, that is the only thing,” Sey wrote in response to the commercial in X.
Michele Tafoya, the veteran station and sports journalist, also made an exception.
Riley Gaines has defended justice in women’s sports. (Athletics XX-XY)
“Nike is too late for this party. And they are trapped in a stereotypical language of about 25 years ago,” Tafoya wrote, and then added: “What a waste of advertising dollars.”
President Donald Trump fulfilled his campaign promise to protect women’s sports, signing the executive order of “no men in women’s sports” on February 5. While some states met and NCAA reviewed its own trans athletes policy, states such as Minnesota have rejected changes in their policies.
