- New research statements that global smart watch shipments decreased by 2024
- The 7% decrease over 2023 would mark the first time the market has been reduced
- It is claimed that the launch of Apple Ultra 3 of Apple 3 missing and the iterative series 10 can be partly guilty
A new set of figures in the global smart watches market states that the sector was reduced by 2024 year after year, the first time the market has decreased.
The counterpoint research figures indicate that global smart watches shipments fell in 2024 by 7% more than 2023.
While Samsung and Huawei’s tastes enjoyed a reported growth (35% for the latter if the figures are correct), apple saw shipments of their best Apple watches decrease by 19% per year, sufficient to reduce the market as a whole.
Apple drives the seismic change because it constitutes much of the market. The counterpoint estimates that 25% of the smart watches sent in 2023 were Apple watches, and that part was reduced to only 22% last year.
The reason? Counterpoint states that the largest promoter in Declive was an North American market disappointed by the iterative Apple Watch series and the Apple Watch Ultra 3, which we expected to be launched last year.
It is unlikely that the figures will be successful. Contrapunto research figures are based on analyst estimates instead of sales data, which Apple never It publicly, and the departure has been before Apple. Even so, the notion of a disappointing 2024 for Apple Watch sounds true, and is a plausible reason why the market could have been reduced last year.
A much better reserved 2025 for smart watches
The 10 Apple Watch series really marked a refinement in the previous 9 series. It is decidedly more comfortable to use and the screen is much brighter when seen from an angle.
In my opinion, the lack of Apple Watch Ultra 3 was definitely more a disappointment. Apple’s ultra 2 obtained a new black titanium color, but the lack of any other update surely postpone the possible new clients, including those seeking update of Apple Watch ultra original.
If these figures really represent a decrease in the smart watch market, the perspective for 2025 is much better, at least for Apple. The company plans to present three new models, including a new Apple Watch is 3 redesigned, an update that has probably also affected interest in the market.
The Apple Watch Series 11 may not be an important design change in series 10, but it is expected that it includes high blood pressure detection that will work in a vein similar to its sleep apnea detection, alerting for abnormal readings, instead of specific data.
Finally, the Apple Watch Ultra 3 will complete the set, with high blood pressure detection also in priest.
All this must be presented at the usual September event together with the iPhone 17.
