- WIX announces a new automation builder
- The tool aims to save time in companies by facilitating repetitive tasks automation
- The platform presents a “dynamic visual canvas” and includes built -in email automation capabilities
Wix, one of the best websites on the market, has just launched a new automation builder designed to optimize business workflows through a customizable automation engine.
In a press release shared with Techradar Pro Earlier this week, the company said the tool has a “dynamic visual canvas” that allows users to design, modify and manage the logic of complex automation easily.
Since all task management is handled from a single automation table, the process is centralized and allows users to track activation counts, monitor key metrics, see workflow summaries and make real -time settings.
In addition, the automation generator incorporates conditions and formulas, which allows users to create workflows that “adapt dynamically to commercial needs.”
Wix says that the characteristic should help companies automate repetitive tasks and customize processes based on real -time information, thus improving operational efficiency.
Available now
The automation generator is integrated with WIX services, which means that companies can take advantage of contextual data to create intelligent solutions.
For example, companies can generate custom discount codes based on the purchase history of a customer, spending habits or specific items they bought in the past.
Companies can also automate notifications, such as sending appointment reminders, due invoices alerts or monitoring emails for abandoned carts.
The platform includes incorporated email automation capabilities that provide detailed participation statistics, Wix explained, stating that users can track email opening rates, click rates and other performance indicators.
Automated SMS messaging is also available, which provides companies with an additional channel to reach customers with appropriate updates, offers or reminders. However, users receive a limited number of free actions, such as sending emails and SMS. Additional options can be unlocking through Premium updates, Wix said, although he did not explain what they were.
The Wix Automation Builder is now available in Wix and Wix Studio, offering a new solution for companies that seek to optimize workflows and improve customer participation.
