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Jeff Ulbrich’s second period with Atlanta Falcons has had a difficult start.
His son, Jax Ulbrich, caused controversy after recovering the telephone number of Sheduer Sanders from his father’s computer at some point before the NFL draft last week.
Jax then marked the number to joke Sanders’ call during the draft.
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The coach of the supporters Jeff Ulbrich of the Atlanta Falcons during a preseason game against the Miami Dolphins at the Hard Rock Stadium on August 8, 2019 in Miami, Fla. (Michael Reaves/Getty images)
On Wednesday, the NFL fined the Falcons $ 250,000. Ulbrich, the Falcons defensive coordinator, received a fine of $ 100,000. Ulbrich admitted that the last days have been “difficult” on a personal level, but assumed all responsibility for not ensuring the number.
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“It is something that I brought about me and my son brought about himself, so it is one of those things in which we have to take this on the chin. And we are absolutely doing that and assuming all the responsibility, and I hope we grow up and be better for that,” Ulbrich said during a press conference on Wednesday.
The New York Jets chief coach Jeff Ulbrich, gestures during the second half of a game against Miami Dolphin on December 8, 2024 in Miami Gardens, Fla. (Photo AP/Lynne Sladky)
Ulbrich said he did not know that his son was responsible for the joke call until after the draft, but that he was “shocked” when he learned of the development. The Halcons assistant coach then made the team aware of the situation and said that Sheduer and his father, Deion Sanders, a legendary former star of the Atlanta Falcons, were “incredibly friendly” once he contacted them.
Shedeur Sanders and Jeff Ulbrich (IMAGN)
“Obviously he is not happy and shocked,” Ulbrich told reporters. “Then, I made the hawks aware of the situation. And our next course of action was to try to have a participation of the Sanders family so that we could apologize in person, what we could do.”
The NFL said the punishment arose from a failure “to avoid the dissemination of confidential information distributed to the club before the NFL draft.”
The Cleveland Browns selected Sanders in the fifth round on Saturday. Shortly after the selection, Sanders led to social networks To share a brief but emotional message: “Thank God.”
