- According to reports, Apple seeks to make the tools of AI the predetermined search option for safari
- Google is the current predetermined search engine for safari in a $ 20BA contract of the year
- Apple sees that AI is possibly more attractive to users for search purposes
Apple is flirting with the idea of making the tools of AI the predetermined search option for safari instead of Google. As Bloomberg reported for the first time, Apple’s Head of Services, Eddy Cue, revealed during this week’s testimony in the antimonopoly trial of the United States Department of Justice against Google that Apple is “actively looking for” search engines promoted by AI as a Google replacement.
Apple and Google currently have a mutually beneficial and lucrative agreement where Google pays Apple about $ 20 billion a year to remain the predetermined search engine on all Apple devices. That agreement was part of the antimonopoly scrutiny, which led to the revelation of Apple’s interest in alternatives.
Eddy Cue mentioned several important Chatbot developers as new potential search partners for Apple, including OpenAi, Perplexity, Anthropic and XAI. Cue told Court that Safari searches actually decreased last month for the first time in recent memory, and their theory is that people are beginning to exchange standard search engines for AI tools. Instead of writing “How does Wi-Fi work?” In a search bar, users ask Chatgpt to explain it as if they were five.
Cue was not exactly subtle in suggesting that Apple believes that the traditional search could be dating. “The only way you really have a real competition is when you have technological changes,” he said. “IA is a new technological change, and is creating new opportunities for new participants.”
Apple AI Search
Apple has already submerged the fingers of the feet in the search for AI, linking Siri with Chatgpt and supposedly planning to do the same with Google Gemini. Cue also noted that Apple is open to add multiple search options directly to safari, although no decision was mentioned about a new breach.
IA search tools have some good points, but come with dazzling weaknesses. In particular, they can respond with incomplete, inaccurate or frankly amazing information. If these problems are worth the advantages of AI search tools, but Apple clearly believes that it could be a change that is worth doing. After all, if people are well changing from Google to artificial intelligence tools because they are easier and, despite their mistakes, that is the direction in which any company would like to follow.
And there is a reason why Google has been willing to pay so much for its state on Apple devices. That user base is crucial for your search domain. Just suggesting that it might not be the case that always sent the Google stock falling almost 9% after Cue’s testimony. Apple’s actions also fell, but much more modestly.
None of this can import if Apple decides that you have something good with Google as a company and makes Gemini its predetermined search tool with a similar agreement. And although the AI still cannot trust in writing a university essay or navigating the DMV website, it is already remodeling how we hope to interact with the information. That means that the tools we use to access that information will evolve in a way that have not had, since then, the general adoption of mobile versions of the websites.
