- Google Flow is a new tool for filmmakers to take advantage of the power of generative AI
- Flow uses multiple Google AI models to create cinematographic scenes and characters from text indications
- This could open a more creative cinema for people without Hollywood budgets.
Google clearly wants to inject artificial intelligence into more creative tools, as evidenced by the introduction of the flow in today’s Google in 2025.
Flow is the new ‘AI’ film tool of the search giant that uses Google’s models, such as I see, image and Gemini to help creative types to explore stories narration ideas in movies and videos without the need to leave and film clips and cinematographic scenes or draw many scenes of degrees by hand.
Indeed, an extension of the Google Labs Videofx experimental tool launched last year, Flow allows users to add text indications in natural and everyday language to create scenes, as “astronauts leave the museum on a bridge”, and AI technology will create such a scene.
Flow allows filmmakers to bring their own assets, of which characters and other images can be created. Once a subject or scene is created, you can integrate into clips and scenes in a way that is consistent with the video or movie as a whole.
There are other controls beyond the creation of assets and scenes, with a flow that offers a direct manipulation of chamber angles, perspectives and movement, easy edition of the scene to improve the characteristics or expand a shot to include more action, this seems to work as easily as a cultivation tool, and offers the ability to handle all “ingredients” and warn for the flow.
The flow will be available for the subscribers of the Google plans to the PRO and Google to the Ultra in the United States, with more countries scheduled to obtain access to the cinematographic AI soon.
AI films made?
Image 1 of 8
From watching videos of flow in action, it seems to be a powerful tool that leads an idea to a visual form and with a surprising realism. Driven by natural language indications means that budding filmmakers can create shots and sciences that in the past would have required dedicated sets or at least some business work of CGI.
Indeed, the flow could be one of those AI tools that opens the world of cinema to a broader range of creatives, or at least offers fans more powerful creative tools to give life to their ideas.
However, this raises the question of whether the flow would be used to create ideas for the narration of stories that would later be taken to the life of the silver screen through physical sets, actors and CGI of dedicated cinema. Or if the flow will be used to create complete films with AI, letting the directors effectively be the only film producers and avoid the need for actors, cameras and the wealth of the crew that are an integral part of the creation of traditional films.
As such, the tools with AI as Flow could give a new life to the world of cinema that could be argued that it has become a bit rancid, at least on the large commercial side of production, and at the same time interrupt the roles and work required in the film industry.
