- Spotify celebrated its annual Open House event in Stockholm, where you approached users’ comments for the 2024 wrapped
- The platform shared that the amount of negative comments of the users he received was more than previous years, which were equivalent to inaccurate data transmission data from Spotify
- While we still have more than 6 months until it envelops 2025, Spotify sheds light on its plans to improve this year’s music summary
If you are a Spotify user like me, then you will definitely remember the flop that was Spotify wrapped in 2024, who received the most negative comments than any of the platform’s music summaries in previous years, and I stayed far from being calm.
Facing inaccurate listening data combined with a lack of creativity in its graphics, Spotify wrapped 2024 was an epic failure, and now, Spotify in itself admits that it was wrong.
Last week, Spotify organized its annual Open House event in Stockholm, inviting journalists to ask questions about their platform growth plans. Among the questions about the characteristics of AI and Spotify Hifi, the platform on how to intensify its game with its annual wrapped music recapitulation, and CPO Gustav Söderström took the reins, was asked.
“If we look at the numbers, it was the biggest wrapped we have had,” Söderström replied, and added “but there were more negative comments than we have seen before.” This negative feedback of the users was largely in response to the false listening data of wrapped: the users reported that they were shown to the artists that they had not transmitted at all in 2024.
Now that we are almost half of 2025, this year’s wrapped is already in the minds of many music fans who, like me, wonder what artists and songs will appear and if the data will be precise this time. It may seem very far from now on, but Spotify is already “working hard to make (wrapped) the best thing that has ever been.”
What is in the store for Spotify wrapped in 2025?
In their Open House event, Spotify representatives did not come into details about what new measures Spotify would adapt to improve this year’s music summary, but to judge for their recognition of users’ negative comments, we can assume that there will be a change in how Spotify presents its transmission data.
Söderström also addressed the comments of the users who compared 2024 with the successes of previous years, sharing “I think people just wanted something newer, something that was not there the previous year. There were also some comments that some of the things that people loved years before were not there.”
This leads me to think that Spotify wrapped in 2025 will probably get a new aspect with some more innovative graphics, but the possibility that the characteristics of the wrapped past can return is also on the table. I am praying for the 2023 Sound Town return function, which grouped the listeners in “villages” based on their own listening habits.
