The launch of Nintendo Switch 2 is on us, full of sound and fury, which means the click-clack of one million joy-consiad, and I am enjoying it.
There are not many technological devices that generate this type of buzz, although I suppose it can depend on Nintendo to create it. I still remember Wii mania, and Nintendo Switch original was not lazy in the “essential department.” That may be the reason why, only a few hours before the official launch, I got on the Nintendo store at the Rockefeller center to take the temperature of the locals. Were they aligning for Switch 2 even though Nintendo has already established a lottery system that said he could only buy one of the $ 449 consoles if his name was chosen?
They were … more or less.
On the back of the line there were a couple of live transmission women dressed as characters from Super Mario Bros. They told me that they were generally broadcast playing games. I asked him if they and everyone else were aligned to access the console. The couple, who never paused the transmission, laughed and explained that the dozens of shoulder foot players on the 48th street were online to have the opportunity to play Super Mario Kart World in Nintendo Switch 2.
Under a wide white tent, more than a dozen players contained controllers with cables that were assembled for a hidden change 2 consoles. The fact that no one could see the new hardware imported to the enthusiastic players trying to navigate Mario’s chaotic world on vibrant 42 -inch screens.
Next to the store, Princess Peach and Yoshi defended photos, and Mario’s staunch fans squeezed each other for a hug.
In contrast to the bustling space outside, I was completely quiet inside the Nintendo store, where a DJ played melodies and a couple of Nintendo Switch 2 showcases were empty. I guess they were waiting until midnight to slide a couple of consoles inside.
Nintendo’s staff looked pleasant if a little nervous. I think they knew that the tenor could change at midnight, since desperate customers aligned, whether or not they had the special warp pass.
I guess some will be spectators, waiting for a look at the first owner of Nintendo Switch 2 (maybe everyone just want the five). Others can be leftovers of Mario Games, still there, trying to win the race.
There was a purity throughout the scene. The emotion was not forced; There were no exaggerations, trying to irritate the crowd in advance of the great day.
Nintendo may have increased the price of the new most powerful console by $ 150 and is charging more for games, but it makes sense than consumers do not care. They will align for this console and probably sing their praises, regardless of deficiencies.
It reminds me a little of the original days of iPhone. There was so much emotion, and there were no Apple employees there to applaud and sing. Steve Jobs didn’t even appear in stores, he didn’t have to do it. The exaggeration was real.
While it is not so intense, this moment of Nintendo Switch 2 feels like a release from another moment, and I don’t know why, but that makes me happy.
