- Borderlands 4 It will not cost $ 80, despite the previous comments of the CEO of Gearbox
- It will cost $ 69.99, complying with the recent standard for most games.
- It comes after a lot of comments from users who suggest that they will not buy the game
The fourth installment of the software of the gearbox in the Borders The franchise is only months after the launch on September 12, and concerns have been lying of a price of $ 80 (or more specifically, $ 79.99).
CEO of Gearbox, Randy Pitchford, announced in X that Borderlands 4 It will not cost $ 80, but the current industry standard of $ 69.99 / £ 59.99 / AU $ 119.95 (or AU $ 109.95 on PC), and is now available for pre-pedd for PS5, Xbox Series X | S and PC (through Steam).
It occurs after Pitchford’s comments on the potential price of the game; The players were told that if they were “true fans”, they would find a way to buy borderlands 4 Yeah It had a price of $ 80, considering the change of Nintendo and Microsoft at a game price of $ 80.
As expected, that was found with a flood of criticism, and if I am honest, those comments of a CEO were not a beautiful view, to say the least (although it is not very surprising to see).
However, this is an excellent example of what happens when consumers express frustrations and essentially vote with their wallets; In this case, long before the game has been released, since a significant part of the criticism was that the players promised not to buy the game due to Pitchford’s comments
I just don’t buy it. Talk to your money. If you are a true fan, you will not accept to set people. This 80’s next game will be 100 and will continue to increase. Say no.May 20, 2025
While there was no price established in Stone, Pitchford’s comments only suggested that Borderlands 4 It would follow the new trend of $ 80, and it seems that the reaction has convinced 2K, Take-Two Interactive and older adults involved to keep $ 69.99.
Unfortunately, that may not be the case with other games at a price of $ 80, and Nintendo’s Mario de Mario Kart It is the best example. However, the launch of Nintendo Switch 2 is probably a significant factor in the high sales of the new title.
Analysis: stop saying ‘there is nothing that can be done’ and keep your voices heard
Even if there are future cases such as Mario de Mario Kart Selling well to $ 80, at least, guarantee that CEOs and senior management of play companies know that complaints about heinous prices are incredibly vital.
As I have seen over the years, if there is enough reaction and rejection of a movement that fans do not like, change is more often the response of playgrounds.
I can almost guarantee that the response to the comments of the CEO of Gearbox was an important factor in the price of $ 69.99, and frankly, some players could probably still move away from a purchase since $ 69.99 are still badly seen (and rightly so).
Nintendo’s movement has already established the dangerous precedent he feared, but Borderlands 4The case must be a sufficient indication that the more vote with your wallet expressing disgust and actively avoiding $ 80 games, the more we will see that games companies take a step back …
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