Islamabad:
Prime Minister Shehbaz Sharif ordered the Tourism Development Corporation of Pakistan (PTDC) on Monday to take immediate measures and practices to promote tourism in the country.
“Public and private sectors must work together to facilitate international tourist visits to Pakistan tourist destinations,” said Prime Minister while presiding over a meeting to review efforts for the development of the tourism sector.
In addition, he emphasized the need for special measures to boost national tourism by encouraging local travelers to explore the country’s recreational sites. He also requested strategic planning to attract long -term investments in the tourism sector.
He said there is great potential to gain currencies promoting tourism in the country.
“Almighty has blessed Pakistan with abundant natural resources and timeless beauty,” he said, adding that with their snowy mountains, lush forests, rivers, plains, deserts and other natural wonders, especially in the areas of the north, Pakistan is not in any way behind any other nation in terms of tourist potential.
The prime minister also instructed that Pakistan had to appear abroad as a tourism brand.
“With the cooperation of the provinces, measures must be taken throughout the country to promote tourism,” he said, adding that “under the vision of national development, we will make Pakistan one of the world’s main tourist destinations.”
During the meeting, the Prime Minister received proposals on how to take advantage of the entire potential of the tourism sector of Pakistan.
To promote tourism, measures such as the promotion of northern tourist destinations, medical tourism and other initiatives can be taken, the meeting was reported.
The meeting was attended by the Minister of Information and Broadization of Attaullah Tarar, Minister of Railways Hanif Abbasi, Minister of Azad Jammu and Kashmir, and Gilgit Baltistan Assals Amir Muqam, Minister of National Heritage Aurengzeb Kitchi, advisor to Prime Minister Rana Sanaullah, special assistant Huzaifa Rehman Rehman Rehman.
