- The new Netflix look is now being implemented for the Apple TV 4K
- Has drawn mixed reactions since its debut in May
- Beyond the new user experience, there are new sounds that can not be disabled yet
Netflix is one of the best transmission services, and its completely new appearance, which the streamer called a “giant leap forward”, is now reaching one of the most popular transmission box ecosystems, the Apple TV.
As seen by some users in Reddit and inside the Apple TVOS application store, the new look is a redesign of the home page and adds sounds, and is officially landing in the Apple TV and Apple TV 4K transmission boxes, after debuting on other platforms.
However, this is probably a situation of “loving or hating him” or ready or not. Subscribers have expressed their disgust by the redesign, particularly the change in the home screen, which many have become accustomed, a classic displacement through the ranks, without a clear reason. Netflix defended the new aspect in June 2025, and it seems that the redesign of the user interface is still being implemented as planned.
Netflix new user interface on Apple TV from R/Appletv
The new Netflix aspect begins with a main rectangular upper bar that will rotate between the content, potentially new seasons that arrive soon or in the best selections, but it still has rows below, mainly the important function ‘Continue seeing’.
Similar to other transmission services, including the Amazon Prime video, there is a top -centered upper bar, home, programs, movies, genres and my netflix: the latter is where you will find its list, you will continue to watch and other selections that Netflix believes that your interests will awaken.
Taking into account that this is the arrival of the new Netflix look in Apple TV, after it reached other transmission boxes such as Roku and TV Smart, this does not represent the arrival of anything new, only for Apple Tvos platforms. Netflix remains committed not to admit or integrate as a channel within the Apple TV application, despite the wishes of many, including myself, for their arrival. You can remember that there was a brief period in which Netflix enabled this functionality in February 2025, but it was short duration … very short.
However, people hurry to express opinions of the new Netflix aspect that reaches Apple TV, and many share early opinions about the Subnetdit R/Appletv. A complaint that has emerged several times is around the sounds that Netflix has enabled to move and even click through different contents.
It seems that beeps can become repetitive, and apparently there is no way to turn them off. That happens even if it turns off the menu sounds in the tvos configuration, since Netflix apparently annuls it and is not bound by this.
Others have simply called the “horrible” or “gross” UI and others expect a slow release. Here a good amount of sarcasm is also used, and although Netflix says that many subscribers are silent about how much they like, it seems that the most vowels are still satisfied with the fresh appearance.
A way to make the subscribers you see on Apple TV 4K a little happier would be to integrate with the Apple TV application, but I don’t think Netflix takes the track.