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Jameson Williams may have signed an $83 million contract before last season, but he’s aiming for more.
The Detroit Lions wide receiver is reportedly suing the NCAA, Big Ten and SEC, alleging that they have used his name, image and likeness without compensating him for it.
Before being the 12th pick in the 2022 NFL Draft, Williams starred at Alabama, where he skyrocketed up draft boards. He had been at Ohio State before playing for the Crimson Tide.
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Detroit Lions wide receiver Jameson Williams reacts after scoring a touchdown during the first half of an NFL game against the Philadelphia Eagles in Philadelphia on Nov. 16, 2025. (Matt Rourke/AP)
“To date, Williams has not received fair compensation from Defendants for the full commercial value of his name, image and likeness. Defendants continually benefit financially from the rights to Jameson Williams’ name, image and likeness, while doing so without providing him with fair compensation,” the lawsuit says, according to The California Post.
Williams also allegedly wants the profits he “would have received” from social media, as well as some of the “licensing revenue from the game streaming group.”
Alabama’s Jameson Williams is stopped during the first half of the College Football Playoff championship game against Georgia in Indianapolis on Jan. 10, 2022. (Paul Sancyá/AP)
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Williams was drafted into the NFL just months after college athletes were finally able to receive NIL money. However, it claims that the parties engaged in anticompetitive collusion, predatory pricing, monopolistic practices, and deceptive branding in violation of the Cartwright Act, the Unfair Practices Act, the Sherman Antitrust Act, and the Lanham Act.
“Plaintiff received less (zero) than he otherwise would have received from the use of his name, image and likeness in a competitive marketplace and was therefore harmed, and seeks to recover those damages,” Williams’ lawsuit reportedly says.
Williams’ NFL career didn’t get off to the most convenient start, as his torn ACL in the 2022 national championship slightly affected his draft stock. After returning from injury at the end of his rookie season, he was suspended in 2023 for in-game infractions.
Alabama wide receiver Jameson Williams runs down the sideline on a long pass reception against New Mexico State during the first half of an NCAA college football game in Tuscaloosa, Alabama, on Nov. 13, 2021. (Vasha Hunt/AP)
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Since then, however, he has proven to be one of the game’s best playmakers, recording 123 receptions for 2,118 yards and 15 total touchdowns over the past two seasons.
