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After facing a call to sell the Red Sox, Fenway Sports Group moved to quell protests from Liverpool fans by backtracking on planned ticket price increases.
Liverpool said on Thursday it had changed its mind on inflationary price increases planned for the next three years.
The Premier League champion had been accused of greed by fans, who refused to spend money on drinks and food at the club’s Anfield stadium in protest.
Thousands of fans flashed yellow cards during a recent match against Crystal Palace with the message “Caution: soul of Anfield at risk.”
LIVERPOOL, ENGLAND – APRIL 25: Liverpool fans protest against the club’s owners John Henry and FSG regarding increases in ticket prices ahead of the Premier League match between Liverpool and Crystal Palace at Anfield on April 25, 2026 in Liverpool, United Kingdom. (Photo by Robbie Jay Barratt – AMA/Getty Images)
The riots came at a time when Red Sox fans also expressed anger against principal owner John Henry and Boston chief baseball officer Craig Breslow. Last week, a plane towing a banner imploring the owners to sell the team flew over Fenway Park during batting practice.
While Red Sox fans have been angered by a poor start to the season, which resulted in the firing of coach Alex Cora on April 25, Liverpool fans have accused the hierarchy of “disparaging” fans over price increases.
They welcomed the reversal, which will now lead to an inflationary rise next season and a price freeze the following year.
Fan group Spirit of Shankly thanked those at Liverpool who “listened to us and engaged with us, not all club hierarchies would have done the same.”
In February, Liverpool announced record revenues of more than $952 million for the year to May 2025. They were the highest-ranked Premier League team in terms of revenue, according to Deloitte and behind only Real Madrid, Barcelona, Bayern Munich and Paris Saint-Germain in Europe.
That only increased fans’ anger when price increases were announced in March. Spirit of Shankly said at the time: “We should not be fooled into thinking it is normal for prices to rise every season. This is a choice the LFC is making and it is driven by greed.”
While fans acknowledged the success achieved under FSG, including two Premier League titles and the Champions League, they said the price increases were “tone deaf and worrying”.
Liverpool said on Thursday they would “look at alternative longer-term solutions” and “explore commercial ideas with the Supporters Board” to try to avoid future increases in ticket prices.
But he added that “without further progress on alternative solutions, future inflation increases may still be necessary.”
Information from The Associated Press.
