Meghan Markle’s lifestyle brand As Ever is attracting renewed attention after new figures revealed the scale of its online traffic since the start of the year.
According to data reported by news weekThe Duchess of Sussex’s company has attracted just under 400,000 visitors to its website in recent months.
While the figure has sparked debate online, a source close to the brand described the initial performance as a solid foundation for a growing startup.
“It is expected to double in size this year. By any measure, for any startup, there is no denying that it is anything but a success,” the source said.
“People are obsessed with wanting her to fail. Commenters are clouded by their own biases and the need to perpetuate the narrative that her business is a failure.”
The comments come amid a broader debate that reportedly has inventory levels of around 650,000 units of product.
Those figures are said to have been exposed due to a technical issue on the brand’s website, while official sales data have not been made public.
Meghan launched the brand in 2025, the same year as her Netflix series. Love, Meghan debuted, marking a significant expansion of its lifestyle and media portfolio.
Documents filed with the Australian government’s intellectual property office in September 2024 and approved the following year show 12 categories of trademarks registered under the brand name.
