Sam Altman’s World project releases major update to fight deepfakes and bots

World, the digital identity project backed by Sam Altman, on Friday unveiled what it calls its most significant update yet to World ID, positioning the system as a “complete human-proof” infrastructure aimed at consumers, businesses and AI agents.

The overhaul, announced at an event in San Francisco, comes as concerns grow in the tech industry about bots, deepfakes and AI agents impersonating humans online, a trend World is explicitly targeting with a broader push toward authentication, payments and internet services. Altman’s other major project is OpenAI, the company behind ChatGPT and tools that use the large language model AI platform.

The world system relies on its custom-made “Orb” devices to establish what it calls proof of humanity. To obtain a World ID, users must visit an Orb in person, where the device scans their face and iris to generate a unique cryptographic code that represents that individual.

The images are deleted after processing, according to the company, and only anonymized fragments of the code are sent over a distributed network to confirm that the person has not previously registered. The result is a credential that can prove that someone is a unique human being online without revealing their identity or personal data. Some critics, however, have pointed out the use of biometric scanning through the Orb as a controversial aspect of the system.

At the heart of the update is a redesigned architecture aimed at improving privacy, security and usability. New features include account-based identity, multi-key support, and recovery mechanisms, providing capabilities typically expected in large-scale security systems.

The company is also introducing a dedicated World ID app, currently in beta, that will allow users to manage credentials and authenticate across platforms. The app reflects a broader ambition to make proof of human identity as simple as logging into a social media account.

From dating apps to Zoom calls

In addition to the protocol update, World detailed a series of integrations aimed at integrating its identity layer into consumer platforms.

On the consumer side, the company is expanding partnerships with platforms like Tinder, where users can display a “verified human” badge, and launching “Concert Kit,” a tool designed to help artists book tickets for verified people to combat scalping bots.

Gaming and online communities are another focus, with partnerships involving Razer and Mythical Games, while Reddit has signaled it is exploring similar identity tools for bot detection.

Business use cases are also critical to implementation. World said it is working with Zoom on a feature called “Deep Face,” which verifies that a meeting participant is a real human being rather than a deepfake, and with Docusign to incorporate proof-of-person checks into digital agreements.

Additionally, World is rolling out new tools, including “AgentKit,” to allow developers to attach credentials proving humans to agents, which will be necessary for sensitive actions and will enable agent-based trading tied to verified personas.

The company is working with firms such as Okta, Vercel and Browserbase on these capabilities, which aim to establish a layer of trust for automated workflows without requiring personal data.

“World ID is on its way to becoming a truly human network for the Internet,” Sam Altman, co-founder of World, said at an event marking the announcement in San Francisco.

Read More: Sam Altman’s Global Crypto Project Launches in US with Eye Scanning Orbs in 6 Cities

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