Samsung has revealed the price of its Micro RGB 2026 TV, and it's a big surprise compared to rivals LG OLED and Hisense.

Undermines the LG G6 and Hisense UR9
Flagship R95H model from $3,199 / 65 inches
R85H from $1,599 / 55 inches

Samsung has announced US pricing for its 2026 Micro RGB TVs, the R95H and R85H, and they’re aggressively priced, with the R85H starting at $1,599.99 for the 55-inch model and the R95H costing $3,199.99 for the 65-inch.

This latest model is cheaper than the LG G6, which costs $3,399.99 for the 65-inch. And it’s also cheaper than the Hisense UR9 65-inch mini-LED TV, which currently sells for $3,499.99.

In addition to the R95H and R85H models, Samsung also offers the giant 115-inch MR95F from late last year. Don’t expect a price reduction, though: It’s $29,999.99.

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A new AI feature called AI Soccer Mode Pro could make Samsung’s Micro RGB TVs the perfect companion for the World Cup. (Image credit: Samsung)

What are the prices of the Samsung R95H and R85H televisions?

Recommended retail prices for Samsung Micro RGB TVs are:

Samsung R95H

85” R95H: $6,499.99
75” R95H: $4,499.99
65” R95H: $3,199.99

Samsung R85H

85” R85H: $3,999.99
75” R85H: $2,799.99
65” R85H: $2,099.99
55” R85H: $1,599.99

The new TVs promise 100% BT.2020 color area coverage and feature Samsung’s anti-glare technology so you can still enjoy them in well-lit rooms. They are powered by the company’s Micro RGB AI Engine Pro, developed specifically for the Micro RGB range, and also feature Micro RGB Color Booster Pro, Micro RGB HDR Pro and AI Motion Enhancer Pro. The R95H models have Motion Xcelerator 165Hz for gaming and the R85H models have the same feature with a 144Hz refresh rate.

As for sound, you’re listening to Dolby Atmos with Object Tracking Sound and Samsung Q-Symphony integration with up to five external Samsung sound devices. The operating system is One UI Tizen, which includes Samsung TV Plus and Samsung Gaming Hub.

The R95H is Wireless One Connect Ready, allowing you to choose between wired, wireless or a combination of input types, and both ranges support Samsung’s Slim Fit wall mount for a flush fit. The inevitable AI gives you Samsung’s Bixby plus Microsoft Copilot and Perplexity, and there are two new AI enhancements: AI Soccer Mode Pro and AI Sound Controller Pro. The former enhances the colors of players’ jerseys and pitch grass, while the latter allows you to adjust individual audio elements such as crowd noise or in-game commentary, making them perfect candidates for watching the World Cup.

The new models are launching now on Samsung.com and at retailers like Best Buy, and a 100-inch model will join the range later this year.

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