- Whoop is launching a new version of its Advanced Labs blood testing program, Specialized Panels
- The program now tests up to 89 biomarkers.
- Once the test is done, you get the results in the app and Whoop’s AI can use them to provide better health insights.
For some time now, Whoop members in the US have had the option to pay an additional fee on top of their annual subscription for Whoop’s Advanced Labs feature.
Whether you have a Whoop 5.0, a Whoop MG, or an old-school Whoop 4.0, you can head to the nearest lab from Whoop testing partner Quest Diagnostics, get a blood test for up to 59 biomarkers, and view the results in the Whoop app. Whoop can then add this data to its smorgasbord of collected sleep, heart rate, training, and recovery data to provide more personalized health information.
Whoop has now revealed the next stage of this program, Specialized Panels. For a one-time fee of $299, users can get a blood test with Quest Diagnostics that provides between 75 and 89 biomarkers spread across one of five “panels”: heart health, performance, metabolic function, women’s health, and men’s health.
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Like Advanced Labs, the blood test provides information on cardiometabolic risks, vitamin deficiencies, hormones, etc. That information is converted into “clear, actionable insights,” as the AI in the Whoop app can capture the information and use it alongside all the other data your Whoop gang collects. However, these specialized dashboards allow users to drill down into areas of particular interest. Whoop says that “this marks a shift from broad, comprehensive testing toward more focused, goal-based insights.”
Whoop is one of the few health technology companies that has started incorporating blood testing. Oura, maker of the best smart rings, has a health dashboards feature that covers 50 biomarkers and costs $99.
Blood tests and big technology: is there anything to worry about?
Blood tests can show all kinds of things, from levels of the stress hormone cortisol, to levels of testosterone or estrogen, and hemoglobin, which helps transport oxygen to your muscles and brain. Low hemoglobin levels, for example, can cause fatigue because not enough oxygen gets to the parts of the body that need it, and Whoop will take this into account when analyzing your stress, strain, and recovery times.
It’s all very clever, but there’s a hidden concern here: giving your blood to Big Tech and what companies might do with your sensitive health information.
Whoop’s head of healthcare products, Alex Vannoi, told me via email that: “Specialized dashboards are built on the same rigorous foundation as the rest of our platform. We use end-to-end encryption, strict access controls and continuous monitoring to safeguard data, and we only collect what is necessary to provide the service.
“When we work with trusted clinical partners, information is shared in a highly controlled manner and used only for its intended purpose.” Whoop also does not train its AI with personally identifiable data.
Whoop works with Quest Diagnostics to draw the blood needed to deliver these biomarkers. Quest Diagnostics’ privacy policy states that when it collects personal information such as “precise or targeted geolocation, information about your health, and genetic information,” that information may be transmitted to third parties, such as “service providers, analytics, marketing and promotional partners, and third parties for operational purposes.”
Could your blood be used for advertising? It all sounds very cyberpunk. While blood test results could be considered “protected health information” under US law (specifically the Health Insurance Portability and Accountability Act, or HIPAA), the sharing process between Whoop and Quest Diagnostics, outside of a clinical setting, makes it more of a gray area. Whoop certainly appears to treat your data responsibly, but do its partners?
UPDATE: 04/16/2026
I contacted Quest Diagnostics to ask if Whoop user data could be shared with third parties for marketing purposes.
A Quest Diagnostics representative told me that “Quest Diagnostics is a HIPAA-covered entity that performs the laboratory tests that WHOOP users initiate through the WHOOP app. Quest Diagnostics uses and discloses test results only in accordance with HIPAA. HIPAA restricts the use of test results for marketing and we comply with those restrictions.
“Quest Diagnostics only shares test results as permitted by HIPAA or as authorized by the patient.”
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