Last Thursday, Apple CEO Tim Cook took to social media to tease “a big week ahead” for his company, and Apple has certainly delivered on that promise: We’ve seen six new products launch in the last few days, and they’re all updates to important product lines.
If you haven’t been able to keep up with everything Apple has announced, and even we have found it difficult, let this be your one stop to catch up on all the news. We’ve included details of each new piece of hardware and links if you’d like to read more.
1.MacBook Neo
We’ve been hearing rumors for a long time about a more affordable MacBook, like an iPhone 17e but for Apple laptops, and now it’s finally here. The MacBook Neo is powered by an A18 Pro processor (the same one found in the 2024 iPhone 16 Pro), has a 13-inch display, and is available in four colors: Apple calls them blush, indigo, silver, and citrus.
However, the big headline here is the relatively low starting price, which is $599 / £599 / AU$899. That makes it the cheapest Apple laptop currently on the market, although of course there are some compromises along the way: if you want a keyboard with Touch ID built in, for example, you’ll have to pay more.
2.iPhone 17e
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Apple continues to offer a more affordable option in its iPhone line-up, with the iPhone 17e now replacing last year’s iPhone 16e and starting at the same price: $599 / £599 / AU$999 (although this time the base model offers 256GB of storage instead of 128GB). One of the key updates here is support for MagSafe charging, which the previous model didn’t have.
Other improvements worth knowing about are the switch to the A19 chipset which is also included in the iPhone 17, so you get top-notch performance, even if this phone isn’t much faster than the iPhone 16e. Network speeds should be better thanks to Apple’s C1X modem, and you can get it in soft pink and standard black and white.
3. iPad Air M4
Apple’s latest iPad Air was launched in March 2025 with Apple’s own M3 chipset, and a year later we have its successor: the iPad Air M4. That processor bump is the major upgrade, and Apple promises performance gains of up to 30% compared to the previous version, although you probably won’t notice them if you’re just skimming through emails.
The same two sizes, 11 inches and 13 inches, are available, and there is again Touch ID instead of Face ID. Wi-Fi and 5G should be faster, however, with the addition of Apple’s own C1X chip, and starting prices remain the same as last year: $599 / £599 / AU$999 for the smaller model, and $799 / £799 / AU$1,249 for the largest.
4. Studio Screen and XDR Studio Screen
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The original Apple Studio Display has finally been updated, four years later, and there are two new models due in 2026. The next-generation Studio Display maintains a 27-inch screen, but there are notable improvements to the camera, ports and sound system, while the starting price of $1,599 / £1,499 / AU$2,599 is the same as last time, so we give Apple credit for that.
There’s also a more premium version available, Studio Display XDR, which replaces the Pro Display XDR and will set you back $3,299 / £2,999 / AU$5,499. It has the same 27-inch screen size and 5K resolution as the standard model, while increasing the refresh rate, brightness, color gamut, backlight technology, and improving some of the dock specifications.
5. MacBook Pro M5 Pro and M5 Max
Apple has announced new M5 Pro and M5 Max chips and, for good measure, new laptops inside. The new 14- and 16-inch MacBook Pros replace the M4 Pro and M4 Pro Max versions from 2025, and there are also updates to the wireless connectivity chips inside, so the MacBook Pro finally supports the latest Wi-Fi 7 standard.
According to Apple, these new laptops and their chipsets will be much better at processing AI locally, so let’s hope Apple Intelligence improves soon as well. Starting prices for these new models are $2,199 / £2,199 / AU$3,499 for the 14-inch version (with an M5 Pro) and $2,699 / £2,699 / AU$4,299 for the 16-inch version (with the M5 Pro).
6. MacBook Air M5
Since its launch in March 2025, the MacBook Air M4 has been our favorite laptop, but now there’s a new and improved M5 model. The ports and layout remain the same, but performance should improve with the new chip (especially for AI), and Wi-Fi 7 and Bluetooth 6 are now supported thanks to the addition of Apple’s N1 chip.
Pricing starts at $1,099 / £1,099 / AU$1,799 for the 13-inch version and $1,299 / £1,299 / AU$2,199 for the 15-inch model. That means they’re a bit more expensive than their predecessors, but you’re getting more internal storage at those prices this time around (512GB vs. 256GB), and we’re happy with the trade-off Apple decided to make here.
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