- VMO2 launches the O2 Business brand after the merger of the Daisy Group
- O2 Business wants to help companies simplify technology in a complex world
- Customers are promised lower costs, higher productivity and better business scaling.
Following the merger of Virgin Media O2 Business and Daisy Group, O2 Daisy has become O2 Business in an effort to simplify the brand across the business.
Despite the name change, the now O2 Business still intends to simplify technology, connectivity and communications for organizations across the UK to help them grow in an increasingly interconnected world.
This simplification comes at an important time, with two out of three companies saying that technology decisions are becoming more difficult.
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O2 Business wants to make its tech stack easier to navigate
At the moment, around half (49%) think their technology setup is too complex and three in four (76%) leaders even say they face more personal pressure to get enterprise technology right.
“Most businesses don’t lack technology, they feel overwhelmed by it,” said O2 Business CEO Jo Bertram. “Too many systems, too many vendors, and too much time spent trying to make it all work together.”
From the O2 Business side, the company sees higher operating costs, slowing growth and pressure on leaders’ time as some of the worst impacts of complex technology stacks, and notes that simplifying them could help reduce costs, increase productivity and help businesses scale more effectively.
Some of the areas where O2 Business promises to help include simplifying product choice, streamlining onboarding and improving consistency.
O2 Business Chairman Matthew Riley recognized the role that businesses, including SMEs, play in the UK economy. “Simplifying that landscape is not just a technical challenge: it is a commercial opportunity,” he said. Riley was the founder of Daisy Group, which primarily targeted SMEs with connectivity, communications and IT services, before it was acquired by VMO2.
And as for the rebrand, the new name is so that companies know where to go when they need help with the above.
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