- Vine relaunches as a new app called Divine
- It is funded by Jack Dorsey, who acquired the original Vine platform in 2013.
- At the moment, it’s invite-only, but a broader rollout is on the way.
Vine was the defining social media platform of the 2010s and it’s making a comeback after a nearly 10-year absence. Well, something like that.
The platform that led short-form vertical streaming with its iconic six-second looping videos is relaunching as Divine and funded by Twitter co-founder Jack Dorsey, aka the same guy who acquired Vine in 2013 and then put it on hold in 2017. But the funniest thing about the reboot is that Dorsey has jumped ahead of Elon Musk, who previously teased about restoring users’ access to the social media staples of the 2010s.
While this sounds like a dream come true for those who lived through the days of Vine, Divine is invite-only for now, but the company is planning a wider launch in the coming months. The company has also noted that while Divine is inspired by the original Vine platform, it operates completely independently and has no affiliation with Twitter/X.
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That being said, a lot has changed since Vine was shut down. Social media algorithms are smarter and consumer habits have changed; So how will Divine measure up to TikTok, Instagram and other rival kingpins?
restart vid? There was something special about the original. waiting for this to take off.April 29, 2026
The goal of Divine is twofold: the first is nostalgia, which I believe will be the catalyst in attracting users. Divine will host an archive of over 500,000 videos from Vine’s golden days, giving you a unique place to relive some of the most famous online videos that you probably still reference with your friends today, as well as allowing you to create and upload new content.
When it comes to its algorithm, Divine is taking an alternative approach and will allow users to choose how content reaches them, offering four options: home feed, discovery, trending and hashtag feed.
“We believe that the monoculture of a single advertising-oriented algorithm is responsible for many of the problems experienced by other social networks,” Divine details on its FAQ page.
The second part of Divine’s goal is to take a stance against AI-generated content, which involves combining a host of methods to create a robust AI detection tool.
ProofMode, the main component of this, is a tool that inspects metadata to detect AI used to generate audio, images and videos. In addition to this, Divine has a user reporting system in addition to machine learning and human-in-the-loop (HITL) detection techniques.
Despite having to wait for the wider release, there’s no denying that Vine’s relaunch will excite an entire generation of internet nerds who got their first online video from Vine. Unlike the former musical.ly platform, which later merged with TikTok, this is a different scenario.
It’s a complete resuscitation of an app that, despite having a significant influence on the evolution of short-form video, was fairly short-lived, and you can believe you’ll be getting a full review when I finally get it in my hands.
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