- Singer Dua Lipa sues Samsung for $15 million
- The lawsuit alleges that the company used his image on TV boxes sold in the United States without his permission.
- He claims he initially asked Samsung to remove his image last year, but received a “dismissive and insensitive” response.
Pop star Dua Lipa is suing Samsung for $15 million (about £11 million or AU$20 million), alleging the company used an image of her on its TV packaging without her permission.
In a lawsuit filed on Friday, May 8 in California, the singer alleges that the South Korean tech giant “prominently used” her image “for a mass marketing campaign for a consumer product without her knowledge, without consideration, and over which she had no say, no control, no input.”
The lawsuit claims that the photo was taken at the Austin City Limits music festival in 2024 and that Dua Lipa owns the copyright. The singer is demanding $15 million in damages for “copyright infringement, trademark infringement, and misappropriation of plaintiff’s image and likeness.”
According to its legal team, Samsung violated California’s right of publicity law, which protects celebrities’ public identities from being used for unauthorized commercial purposes.
Dua Lipa files a $15 MILLION lawsuit against Samsung alleging the manufacturer used her face to sell TVs without compensation or permission. pic.twitter.com/ta6SWUmubHMay 10, 2026
They say the singer became aware of Samsung’s use of the image in June 2025, when a series of posts began circulating on social media referencing a ‘Dua Lipa TV box’. The lawsuit highlights two specific Instagram comments, one in which the poster said they would “get that TV just because Dua is on it,” while another said “If you need to sell something, just put a picture of Dua Lipa on it.”
Lipa and her team initially asked Samsung to remove the image from its packaging through a cease-and-desist order last year, but the lawsuit claims they received a “dismissive and insensitive” response from the company, and that it failed to comply with Lipa’s “repeated demands.”
“Samsung’s copying and distribution of the DL image constitutes intentional copyright and trademark infringement and a violation of Ms. Lipa’s right of publicity, designed to improperly capitalize on Ms. Lipa’s hard-earned success in promoting and selling Samsung products,” the lawsuit states.
Neither Lipa’s legal team nor Samsung have commented on the status of the lawsuit, but we will update this story when we hear more information.
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