- Amazon Fire TV Stick 4K has been renamed Fire TV Stick 4K Plus
- The change comes after the launch of the Fire TV Stick 4K Select
- The original 4K listing is still active and the name change has not yet occurred in the UK
Amazon has rebranded the Amazon Fire TV Stick 4K as the Amazon Fire TV Stick 4K Plus following the launch of the 4K Select earlier this year.
If you’ve been shopping for a new Amazon Fire TV Stick, one of the best streaming devices on the market, you may have noticed a new listing, the Amazon Fire TV Stick 4K Plus, on Amazon’s website. This is the same basic Amazon Fire TV Stick 4K model as before, just with a new title.
As reported by Notebookcheck, the name change comes after Amazon’s Fire TV Stick 4K Select, a more affordable Fire Stick 4K, was launched earlier this year. This led to some confusion among buyers about which model they should buy.
One interesting thing we’ve noticed is that even with the name change, both the original Fire TV Stick 4K listing and the new 4K Plus listing are active. Additionally, the 4K Plus list does not exist in the UK.
The Fire TV Stick 4K Plus sits between the entry-level 4K Select and the flagship Fire TV Stick 4K Max. It costs $49.99 / £59.99 / AU$99, while the 4K Select costs $39.99 / £49.99 / AU$89 and the 4K Max costs $59.99 / £69.99 / AU$119.
Amazon Fire TV Stick 4K lineup: which device does what?
There are now three 4K Fire TV Sticks in the Fire TV line of devices, so it can be a little confusing to know how they are different.
The main differences between the devices are that the Plus and Max are the only models that support Dolby Vision and HDR10+ high dynamic range formats, along with Dolby Atmos audio. The Max is also the only Fire TV device to feature the enhanced Alexa voice remote.
Wi-Fi speed is also different between devices. The Max supports Wi-Fi 6E, the Plus Wi-Fi 6, and the Select Wi-Fi 5.
Finally, the Max is the only device compatible with the Fire TV Ambient Experience, which displays images and videos when the TV is in standby mode.
Below is a table with a complete list of the differences between the three devices:
| Row 0 – Cell 0 |
Amazon Fire TV Stick Max |
Amazon Fire TV Stick 4K Plus |
Amazon Fire TV Stick 4K Select |
|
Dolby Vision/HDR10+ |
Yes / Yes |
Yes / Yes |
No/Yes |
|
Wi-Fi connectivity |
Wi-Fi 6E |
Wi-Fi 6 |
Wi-Fi 5 |
|
Storage |
16 GB |
8GB |
8GB |
|
Memory |
2GB |
2GB |
1GB |
|
cloud gaming |
Amazon Luna, Xbox Game Pass |
Amazon Luna, Xbox Game Pass |
(Coming soon) Amazon Luna, Xbox Game Pass |
For my money, the best model is the Fire TV Stick 4K Max thanks to its faster speed, larger storage and memory, and the inclusion of Ambient Experience. Fire TV devices are usually on sale during Prime Day and Black Friday, so it’s the best time of year to buy one, but below I’ve listed today’s best deals on 4K Plus and 4K Max if you’re shopping for a device.




