Refresh
Thank you for joining us today; We’ll be back tomorrow for the first keynote at 9am Pacific Time.
During the rest of the day we will attend group briefings for deeper dives.
Finally, the evening culminates with Adobe’s most exciting event: Sneaks! It’s a demo session to see some of the in-process, beta, and pre-production features that experts are working on and may (or never) make it to market.
And this is a summary of today’s speech. As a reminder, the company launched Adobe CX Enterprise, Adobe Creative Agent, and Adobe Brand Intelligence, which we will detail more in the coming days.
Jon Gieselman, Chief Growth Officer and Comcast/Xfinity, is on stage to chat with Adobe Chief Marketing Officer Lara Balazs. From all the external talkers on stage, the message is clear: AI is not replacing creativity, but rather accelerating and augmenting it.
Wadhwani is giving us a quick break from product announcements for a quick chat with Ashish Desai, executive vice president of AI and business innovation at NBCUniversal. Naturally, we’ll hear about Adobe’s role as one of NBCU’s partners.
During a live demo, we saw two new Photoshop features in action. Rotate Object lets you turn a flat image into a 3D model (after removing its background) to get the right perspective, then the new Harmonize feature arranges things with the right shadows and finder details.
Two more product announcements have come in quick succession: Adobe Creative Agent “built on decades of experience” and Adobe Brand Intelligence, which learns in real time. We will cover them separately over the course of the 2026 Summit.
Success comes from these four areas, Wadhwani said:
- Content needs to stand out, he says, as “artificial intelligence” (yes, he said that) makes more noise.
- Businesses need to stay fresh and ROI is falling faster than ever
- Campaigns require increasingly personalized content
- And, of course, they must stay true to the brand.
After a quick demo of Adobe’s end-to-end enterprise platform, David Wadhwani, President of Creative & Productivity Business, is here to talk about GenStudio’s role in the content supply chain.
“What you need is an end-to-end AI system…” says Chakravarthy, that covers all the challenges brands face… “and that is exactly what we are offering.”
“The demand for content is skyrocketing,” he says. Marketers anticipate that demand for content will increase five-fold in the next two years.
As for Adobe, Anil Chakravarthy says the company is following three distinct trends:
- Consumer adoption of LLM and AI agents
- Speed of innovation in agent AI
- Big changes in advertising
Brand visibility is quickly becoming a challenge as consumers change their habits. We are now entering the cross: that is why we are here this year at the 2026 Summit.
Referring to concerns about widespread job losses, Huang explained that radiologists were worried about their jobs when computer vision hit the shelves 10 years ago. The concerns are true: AI affected 100% of radiologists.
But the demand for these jobs is greater than ever: AI serves to speed up administrative workflows, but the purpose of the job remains the same and radiologists can now order more scans and study them more quickly.
“We are going to be busier than ever,” he declares.
Nvidia CEO Jensen Huang joined Narayen on stage to share his thoughts on the future of AI.
For software in particular, Huang sees AI as adding a new layer of UX on top of the tools the software provides. “Now I have an agent system that I can put in front if… that allows it to fully understand my intentions,” he said after joking that he only knows 7% of Photoshop. For creators, Huang says agent AI will “elevate your art,” not threaten it.
“Speed is not enough,” he adds, referring to rising standards. For Adobe, it’s as much about customer relationships as it is about generating creative assets. Produce the right content, on brand and at scale, he says.
“Tools don’t create, people create,” says CEO Shantanu Narayen, reminding us that the company’s goal is to enable people to tell their stories and believe whatever comes to mind.
First, it’s Customer Experience Orchestration Business President Anil Chakravarthy who will set the stage for today’s session.
The room is quickly filling with 14,000 in-person attendees from more than 60 countries as Summit 2026 prepares to kick off with today’s keynote address.
The countdown has begun as we prepare to hear from Adobe CEO Shantanu Narayen, with a special appearance from Nvidia CEO Jensen Huang.
There is a hive of activity at the resort as people rush to get their credentials, grab breakfast and join this morning’s sessions!
Good morning and thank you again for joining us for another year of Adobe Summit. We’ll bring you live updates as they happen, with the 2 pm (PT) keynote being today’s highlight.
You must confirm your public name before commenting.
Sign out and then sign in again; You will then be asked to enter your display name.
Sign out
