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Why is Apple raising prices so much?
The RAM crisis is actually more of a PC component crisis and, unsurprisingly, Apple has said that it is this that has forced it to make unprecedented price increases today.
An Apple spokesperson told Bloomberg that “the rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage.” They added that the company had “never seen such a large component price increase so quickly.”
It is very unusual for Apple to make statements like this, which show how serious the crisis has become. Apple also added that it has “protected our customers from these increases until now, but we have now reached a point where we need to start raising prices on a number of products, including today’s increases for iPad and Mac.”
Welcome to our Apple Support Group
Hello, and welcome to this live blog for our reaction to Apple’s bombshell news that it’s raising prices on Macs, iPads, and more.
I’d call it a “shock,” but if you’ve been following the news lately, sadly it’s not. News about the RAM crisis continues to get worse, with Tim Cook recently dropping a not-so-subtle hint that “price increases are inevitable.”
So what should you do if, like me, you’ve been thinking about upgrading your Apple kit recently? Here I’ll round up the latest tips and reactions from TechRadar experts, along with the best Prime Day deals that could be your salvation.
