Binance Bets on Becoming Crypto ‘Super App’ as Stablecoins Reshape Growth

Binance believes its next phase of growth will come from payments and financial services rather than cryptocurrency trading alone, as stablecoins reshape the way people use digital assets, according to Shunyet Jan, head of the exchange’s spot trading and derivatives business.

In an interview with CoinDesk on Binance’s ninth anniversary, Jan outlined Binance’s strategy and shared a glimpse of the platform’s future priorities.

“We are trying to be not only a cryptocurrency exchange, but also a super app that involves payments,” Jan said. “If we consider ourselves a payment provider, that number becomes much higher.”

Jan said Binance’s new strategy reflects how people are increasingly using cryptocurrencies beyond trading. While trading remains the core of Binance’s business, he said stablecoins are increasingly being used for payments and transfers, creating a larger market than trading alone.

“I don’t think it’s really stabilized,” Jan said. “What’s happened is that a lot of this is driven by the use of stablecoins.”

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