Coinbase AI Alert Sparks Backlash After Boosting World Cup Result Before Kickoff

Coinbase (COIN) sent users a fake “breaking news” alert saying that Norway’s soccer team beat Brazil 3-2 in a World Cup qualifying match before the game even began.

The alert said Erling Haaland scored twice in the game at MetLife Stadium. Coinbase’s own prediction market page still listed the game as delayed due to weather at the time.

Users posted screenshots of the notification on X on Sunday. Coinbase CEO Brian Armstrong responded to one by saying he was looking into it with the team. According to a post, the alert was sent at 10:26 a.m. ET. The game didn’t start until four in the afternoon.

Max Branzburg, the company’s director of commercial and consumer products, later clarified that the incorrect story was fixed and that the company “made some updates to avoid these types of inaccuracies in the future.”

“It’s amazing to see the power of 24/7 AI for trading, but it obviously still needs to be fine-tuned to address these types of problems,” Branzburg wrote on X.

In the actual match, Norway beat Brazil and Haaland scored twice. The final score was 2-1.

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