Dutch cosmetic powerhouse Rituals confirms data breach and theft from ‘My Rituals’ member database



  • Rituals confirmed a cyberattack in April that exposed customer data from its “My Rituals” membership program.
  • The stolen information included names, contact details, dates of birth and addresses, although no passwords or payment details were accessed.
  • The company launched a forensic investigation, notified affected users and reported the incident to authorities, with no evidence of public leaks so far.

Global cosmetics powerhouse Rituals suffered a cyberattack in which it lost personally identifiable data (PII) of its customers.

In a security advisory posted on its website, Rituals said it identified an unauthorized download of a portion of its members’ data. The attack, which took place in April this year, was stopped as soon as the company became aware of it, he said, without giving a more precise chronology of events.

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