- Market research firm Newzoo reports that grand theft car 6 has “the strongest pre-order campaign ever recorded”
- The game earned approximately $180 million in digital pre-order sales in the US and the five largest European markets during the last week of June.
- it is estimated GTA 6 will reach between $3.3 billion and $5.2 billion in cumulative global sales by the end of launch week
grand theft car 6 It reportedly achieved the strongest pre-order period ever and is on track to earn over $5 billion by the end of its release week.
That’s according to video game market research firm Newzoo, which released new analysis reporting that Rockstar’s upcoming title earned approximately $180 million in digital pre-order sales in the US and the five largest European markets during the last week of June.
These markets represent 69% of lifetime console gamers for GTA 5which Newzoo used as a guide to estimate that total global spending was around $260 million in the first week of pre-orders, concluding that this “kicks off the strongest pre-order campaign ever recorded.”
“It is a huge sum with important implications for how GTA 6“Total sales must be forecast,” the company said. “Placed on the sales curve GTA 6 “It is likely to follow, putting it on track to reach between $3.3 billion and $5.2 billion in cumulative global sales by the end of launch week.”
The report states that popular titles, such as Cyberpunk 2077 and GTA 6follows three sales curves: the “new intellectual property,” the “sequel with uncertainty in performance,” and “the proven sequel, a known quantity.” GTA 6 “will look more like the proven sequel curve” and will see linear growth as we get closer to launch, with Newzoo predicting that first-week pre-order sales will account for about 5.8% of total sales by the end of the game’s launch week.
That said, the firm believes GTA 6 could reach $4.5 billion in sales by the end of its first week on sale, which is equivalent to approximately 51 million copies sold.
GTA 6 is the most anticipated game of all time, but Newzoo noted that, contrary to social media reports, the game “hasn’t made $1 billion in pre-orders 21 weeks” from its release.
“This is absurd. Given how the pre-order curves look, nothing has or will do so in the near future,” Newzoo said. “What the data really shows is $180 million in digital pre-order spending in the US and the five largest European markets in the last week of June, which translates to a global opening week of approximately $260 million, with most of the advance still ahead.”
He added: “Run that figure through the plausible band of pre-order curves and GTAVI is on track to post between $3.25 billion and $5.2 billion in first-week release revenue. “Even on the most conservative reading, meaning that GTA 6 loads harder than any major title in our data set, it comes in at a tremendous number by any historical standard.”
GTA 6 is officially released on November 19, but physical copies don’t come with a disc, but rather a digital download code. Despite the controversy surrounding the move, a recent report suggested that the physical edition is one of the best sellers at several retailers.
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