- Freepik changes its name to Magnific
- Marks a shift towards a more integrated creative platform
- The company is the latest to target more accessible all-in-one creation apps.
So goodbye, Freepik. The creative platform has now changed its name to Magnific, as CEO Joaquín Cuenca Abela looks to turn the former free stock image site into a single production platform.
I’m not surprised by the change, given that the original name had that stock footage heritage at its core. A heritage that has long since expanded with the introduction of artificial intelligence tools and products such as Spaces. And for existing users, there appear to be no major changes to the service itself, with the company confirming that the plans will work until current subscriptions expire.
But what’s interesting isn’t the rebranding, rather Freepik’s relaunch is another sign of a broader industry trend toward all-in-one AI platforms for creators.
Article continues below.
A complete creative package for the “collarless economy”
The creatives, the dreamers, are about to become more powerful than anyone expected. That is the collarless economy.
Joaquín Cuenca Abela, general director Magnífico
It’s been almost two years since Freepik acquired the Magnific enhancement tool as part of its extensive expansion into AI, which later also saw the introduction of the then-titled Freepik Spaces.
Now, Magnific bills itself as “a complete creative AI platform for images, video, audio, 3D, collaborative tools and over 250 million assets,” in a shift toward a more integrated system of tools.
Speaking about the launch, Cuenca Abela said: “The industrial revolution created the worker economy. The digital revolution created the worker economy. The creatives, the dreamers, are about to become more powerful than anyone expected. That is the collarless economy. And it is already underway.”
Freepik is far from alone in this space. Over the past few months, I’ve seen Canva make Affinity design software and Cavalry promotion tool free for all users, merge productivity and creativity tools, and launch Canva AI 2.0, which brings together photography, design, vector, and motion tools into a single ecosystem.
And Blackmagic Design recently introduced its new RAW photography tool, which effectively brings Lightroom-like capabilities to its video editing software, bringing together all the tools its users need in one space.
72% of new creators joining the platform identify as beginners.
Like many in the creative software space (which frankly remains dominated by Adobe), lowering the barrier to entry is a fundamental principle. Of course, this is easier with the advancement of new artificial intelligence tools.
The company boasts of gaining more than 1,000 signups in just six weeks, with more than 50% of new users implementing AI-powered workflows in sectors including film studios, agencies and global brands.
But the number that interested me the most was that “72% of new creators joining the platform identify as beginners,” according to Magnific.
Like many competitors in the sector, Magnific clearly recognizes that the cost and expertise required to create professional-grade content is dramatically lower now. What used to be the exclusive domain of design studios and creative agencies is now accessible on phones and laptops. This is opening up new opportunities and new markets.
In November 2025, I interviewed Cuenca Abela and asked him his opinion on the importance of lowering the entry barrier. Told me:
“Is it good that it’s opening up creativity to more people? My opinion is absolute. Just like a camera. You know, cameras were opening up creativity to new people, making it easier, and that was good. I think anything that allows people to create things that are locked in their heads is good.”
Magnific hopes the result will be a redefinition of value. While work and knowledge defined the industrial and digital economies respectively, the AI economy will be an economy driven by creativity.
Follow TechRadar on Google News and add us as a preferred source to receive news, reviews and opinions from our experts in your feeds.
The best photo editors for all budgets.
