- HPE confirms plans to make your VM subscription free for the first year
- $1 Zerto Migration Package Supports Those Moving from VMware and Others
- The company also wants to unify its partner program to have them all in one place
In an attempt to attract VMware customers who may be dissatisfied with services or pricing following the Broadcom acquisition, HPE launched an aggressive campaign to provide users with affordable access to both platforms for one year to aid in the migration.
Under the initiative, customers can get a free license of HPE Morpheus VM Essentials for one year so they don’t have to pay for two subscriptions during migration.
Potential customers will also get a $1 license to the company’s migration software, HPE Zerto, during the migration period.
HPE really wants to move you away from VMware
The plan was announced at HPE Discovery 2026 in Las Vegas, where the company revealed that one of the biggest barriers preventing organizations from abandoning VMware is often cost. CTO Fidelma Russo described it as the “double bubble cost problem.”
During the event, HPE avoided mentioning VMware, but the program certainly targets customers who have been hit by steep price increases following the Broadcom acquisition. Unified subscription packages have increased costs for companies that otherwise would not have paid for multiple products, and legacy licensing options have also been removed with the changes.
“We are announcing that when a customer goes through this transformation with HPE Morpheus VM Essentials, they do not pay for the first year of licenses,” Russo said.
HPE also used the event to share that it will bring together the HPE and Juniper Networks partner programs starting November 1. It would give partners access to resell networking, cloud and AI services from one place.
Earlier this year, it was revealed that 86% of VMware customers are still thinking about moving elsewhere, and 85% are concerned about rising prices.
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