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The CBS Sports team suffered a tragedy this week with the death of production assistant Bryce Adair, following a car accident while working at the PGA Tour’s Memorial Tournament in Ohio. Jim Nantz, the network’s legendary host announcer, gave a great tribute during the broadcast.
According to a GoFundMe page created for Adair, the 31-year-old was involved in a “horrible [sic] “car accident” on Wednesday night before dying on Saturday.
During Saturday afternoon’s Memorial broadcast, Nantz appeared to be fighting back tears as he announced Adair’s death before offering his deepest condolences.
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CBS Sports broadcaster Jim Nantz appears in the booth during the third round of the Memorial Tournament presented by Workday at Muirfield Village Golf Club on June 6, 2026 in Dublin, Ohio. (Photo by Ben Jared/PGA TOUR via Getty Images) (Ben Jared/PGA TOUR via Getty Images)
“Bear with us for a minute,” Nantz began, before pausing. “A great loss today within our CBS Sports family.
“Believe me when I tell you that in over 40 years, I have never seen our 250-person team come to a broadcast like this in as much pain as we are now.”
Tom Spencer (L) and Jim Nantz during a practice round prior to the PGA Championship at Aronimink Golf Club on May 13, 2026 in Newtown, Pennsylvania. (Photo by Michael Reaves/Getty Images) (Michael Reaves/Getty Images)
“Everyone loved him,” Nantz later continued. “Every day, Bryce greeted you with a warm smile and a caring, compassionate spirit. He did many things for us. He won an Emmy for our Super Bowl broadcast. The world was his and he deserved it. I’m the one who gets the chance to tell them how much we love him.
“I want to say to his mother, Michelle, thank you for sharing your extraordinary son with us. We love him and will never forget him.”
Adair was from Martinez, Georgia, located outside Augusta, and studied communications at Valdosta State University.
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CBS Sports broadcaster Jim Nantz speaks during the final round of the AT&T Pebble Beach Pro-Am golf tournament at Pebble Beach Golf Links in Pebble Beach, California, on February 9, 2020. (Kyle Terada/USA TODAY Sports)
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Tracy Wolfson, CBS Sports’ senior NFL and NCAA basketball reporter, posted her own tribute following the news of Adair’s death.
“Our CBS family lost a great friend and colleague today,” Wolfson wrote on
A CBS obituary explained that Adair contributed to live sports broadcast and production operations, ensuring coverage of major sporting events ran smoothly and production standards were maintained at a high level.
