Travalyst, Prince Harry’s sustainable travel initiative, has appointed Professor Graham Miller as its new director.
Miller previously worked as a lecturer at the University of Surrey and has been outspoken about the impact of frequent flying, once comparing the way people brag about air travel to bragging about driving after drinking.
“There was a time when mentioning on a Monday that you had just returned from Milan or New York made you seem sophisticated,” he said in 2020.
“Now it’s like bragging about having drunk five pints and driven home.”
His appointment comes as Travalyst continues its mission to encourage more sustainable options across the tourism industry, seven years after Harry founded the organization in 2019 with the goal of reducing the environmental impact of travel.
However, the initiative has faced criticism since its launch, with critics questioning the Duke and Duchess of Sussex’s own travel choices.
In 2019, the couple faced backlash after using private jets on several occasions, including trips during a period when Harry was publicly urging people to consider the environmental impact of their actions.
Responding to criticism at the time, Harry acknowledged that no one was perfect and said people could “do better,” while explaining that security concerns sometimes influenced decisions related to his family’s travel arrangements.
