Robinhood (HOOD) offers retail traders a new way to automate investing: allowing artificial intelligence to make decisions and place trades on their behalf.
Customers can now connect third-party AI agents to Robinhood accounts to manage trading activity and even complete purchases via virtual credit cards, Robinhood announced Wednesday. The launch includes two products, Agentic Trading and Agentic Credit Card.
The tools effectively turn AI assistants into automated financial traders that can monitor markets, rebalance portfolios or execute strategies without requiring constant attention from the client.
A trader who wants exposure to AI stocks could instruct an AI broker to create and maintain a portfolio focused on the sector. Another user could ask a broker to automatically buy oversold stocks based on a predefined trading strategy.
Automated trading with AI
The company said users will also be able to automate purchases through AI-connected virtual credit cards. Customers can instruct agents to monitor product prices or complete purchases once certain conditions are met.
Robinhood pitches the tools as a way to reduce the amount of time customers spend researching investments or tracking deals manually.
The new products mark clear examples of AI-driven financial automation moving from hedge funds and institutional trading desks to mainstream retail investing applications.
Until now, automated AI trading systems have largely been limited to Wall Street firms with teams dedicated to risk management and quantitative trading infrastructure. Robinhood’s move opens those capabilities to smaller investors using consumer-grade AI tools.
That change also raises questions about how much control retail users should cede to autonomous systems, especially in volatile markets.
Robinhood said it designed the products with several guardrails. AI agents operate through separate trading accounts with limited access only to funds allocated by clients. Users receive notifications whenever exchanges occur and can deactivate agents instantly.
The company also added optional manual spend controls and approvals for AI-powered purchases.
Initially, Agentic Trading will support stock trading only while it remains in beta. Robinhood said support for options, cryptocurrency and futures trading is planned for later.
HOOD shares rose 1.5% to $75.20 in US trading on Wednesday following the announcement.
