- Five different OLED ranges, including the flagship S99H
- Sizes from 42 inches to 83 inches, depending on model
- From £1,299
Samsung has revealed the UK price of its 2026 OLED TVs, and they are very similar to the equivalent LG OLED TVs.
Prices for LG’s C6 start at £1,299 for the 42-inch model, as do Samsung’s for its impressive S90H model. And other sizes are also competitively priced.
There are five models in the range: S85H, S90H, S93H, S95H and S99H. And available sizes range from 42 inches (S90H and S93H) to 83 inches (S90H, S93H and S99H).
The higher the model number, the higher up the range it is, so the S99H is the flagship OLED here. It offers a very high maximum brightness (about 4500 nits) and features Samsung’s new floating layer bezel design. It also features Pantone-validated ArtfulColor for more accurate reproduction of artworks and brings the art store to OLED.
Three of the OLEDs in the 2026 range come with Samsung’s Glare Free technology, which was previously only available on the S95H; This time, it is in the S99H, S95H and S90H models.
The S99H, S95H and S90H feature AI Football mode just in time for the World Cup, and they also have Samsung’s Ultimate Gaming Pack. Combines Motion Xcelerator 165Hz, VRR and quick access gaming tools.
All models can be found at various UK retailers and on Samsung’s website.
Here’s how the prices stack up and how they compare to LG’s C6.
LG C6 prices for 2026
- 42 inches: £1,299
- 48 inches: £1,399
- 55 inches: £1,799
- 65 inches: £2,599
- 77 inches (as C6H): £3,599
- 83 inches: (as C6H): £4,799
As you can see from the prices below, Samsung has priced its OLED range very similarly. That increases the pressure on LG, something we’re already seeing from companies like TCL, whose SQD TVs promise near-OLED performance for much less money.
Samsung S99H 4K OLED TV
- 55 inches: £2,499
- 65 inches: £3,299
- 77 inches: £4,299
- 83 inches: £6,099
Samsung S95H 4K OLED TV
- 48 inches: £1,799
- 55 inches: £2,399
- 65 inches: £3,199
- 77 inches: £4,199
Samsung S93H 4K OLED TV
- 42 inches: £1,299
- 48 inches: £1,399
- 55 inches: £1,799
- 65 inches: £2,599
- 77 inches: £3,599
- 83 inches: £tbc
Samsung S90H OLED TV
- 42 inches: £1,299
- 48 inches: £1,399
- 55 inches: £1,799
- 65 inches: £2,599
- 77 inches: £3,599
- 83 inches: £4,799
Samsung S85H 4K OLED TV
- 48 inches: £1,399
- 55 inches: £1,699
- 65 inches: £2,499
- 77 inches: £3,199
- 83 inches: £3,699
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