- Spotify and Peloton have announced a new partnership and fitness center
- Brings 1,400+ Peloton Video Workouts to the Spotify App
- It will roll out globally today (April 27) for Premium subscribers.
First it was music, then podcasts and audiobooks, and now Spotify is entering a new era: fitness.
The music streaming giant is joining forces with one of the biggest names in fitness, Peloton, to bring Peloton’s wide range of video workouts to a new Fitness center in the Spotify app.
Starting today, more than 1,400 curated classes will be rolling out to Spotify Premium subscribers, spanning strength, Pilates, barre, yoga, stretching, meditation, floor cardio, and outdoor running and walking.
Article continues below.
Peloton has said that these classes will be accessible “in most countries where Spotify is available.”
The collaboration is part of Peloton’s broader plans to expand its reach globally and improve the accessibility of its experience. “We’ve always believed that the best workout is the one you actually do, so accessing top-notch fitness content should be as easy as tuning into your favorite Spotify playlist,” said Dion Camp Sanders, Peloton’s chief commercial officer.
“As we continue to forge a deeper path to wellness, our work with Spotify is just our latest step in expanding our reach and capturing new revenue streams through Peloton’s unmatched experience, content and instruction.”
Last week, Spotify celebrated 20 years as one of the best music streaming services, and as part of our coverage, I spoke with Sten Garmark, the company’s global head of consumer experience, who reflected on Spotify’s influence and teased plans to expand into more formats, and this new partnership suggests they’re wasting no time doing so.
“For nearly two decades, Spotify has been the soundtrack to the world’s workouts,” said Roman Wasenmüller, Global Vice President and Head of Podcasts. “Today, we’re expanding Spotify into a true daily wellness companion. By adding Peloton directly to our video and audio ecosystem, we’re investing in a future where Spotify isn’t just the place you spend your time, but the place you go to build momentum, improve your well-being, and make the most of every day.”
Although Spotify and Peloton haven’t gone into great detail about how the new fitness center will work, we can get a good idea from some first-look images the brands shared. For starters, the Fitness center looks like one of Spotify’s existing family of categories, like Made For You and gender centers, so I’m guessing it’ll appear in the app’s Search tab along with the rest of these.
Instead of just putting all of Peloton’s video workouts in one space, Spotify is implementing an onboarding system to link you to Peloton workouts based on your fitness goals and mood at the time. It consists of a series of questions such as “what movement do you feel like?” and “How do you want to push yourself?”, as well as asking about your fitness and experience levels.
Once the quiz is completed, Spotify will present you with a starter pack of exercises for you to explore. Alternatively, there is the option to explore all the workouts on offer.
I will try the Spotify Fitness center when it is available, and when I have tried it I will share my experience and first impressions. I’m eager to see if Spotify has the qualifications to be my new personal trainer.
Follow TechRadar on Google News and add us as a preferred source to receive news, reviews and opinions from our experts in your feeds.
