‘Trust is not keeping pace with technological capability’: New study reveals people are increasingly accepting of AI, but still don’t want to give up full control



  • Only 14% of UK consumers say they would trust autonomous AI agents
  • Control, accountability and transparency would help generate more trust
  • Enterprises should also consider updating identity and permissions for stronger governance.

New findings from EY claim that three in four (74%) UK consumers have used AI in the last six months, quantifying widespread widespread adoption; However, only 14% said they would be comfortable relying on fully autonomous, agent-style AI.

With trust so low, the study shows a growing trust gap between what AI is actually capable of doing and what users are comfortable with, implying that capability is no longer the limiting factor for AI.

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