- Ultrahuman faces Ring Pro production issues
- Kickstarter backers wondering when they’ll get their ring
- August 10 is the new scheduled date but it is far from guaranteed
Ultrahuman is no stranger to producing some of the best smart rings, but even that couldn’t protect them from the disappointment and frustration that came after informing Ring Pro Kickstarter backers that shipments were being delayed once again.
Customers took to Reddit to share their annoyance after u/enzolecorbeau started a thread sharing a screenshot of Ultrahuman’s official message. In it, Ultrahuman states that shipments were now “expected to begin on or after August 10.”
Kickstarter backers were hoping to receive their orders in June, and this latest delay isn’t the first. A single delay is one thing, but now that it’s happened multiple times, backers are starting to talk about the fitness tracker’s continued delays.
One Reddit user was upset that the unit had been sent to “influential people” and not “people who paid money.” Others report that they have requested cancellations but without success.
It’s not all negative, though: one Reddit user hopes the lag is due to the battery “because that would mean they might actually be looking to improve it.”
Ultrahuman does not mention the battery, instead attributing the delays to issues experienced during production scaling. Ultrahuman says they are “taking extra care to ensure that every Ring PRO meets the standards of quality and experience we have set for it.”
Their commitment to quality is not bad. They continue: “Each ring is individually crafted with a high level of precision and care, from finishing to final quality checks, and this process is taking a little longer than originally anticipated.”
Ultrahuman has always delivered before
Ultrahuman ran Kickstarter campaigns for its Ring and Ring Air devices and faithfully fulfilled orders for both.
In reality, crowdfunding projects often suffer delays. For Ultrahuman, the challenge of making a titanium monocoque with a safety feature cut out mass is certainly contributing to the delays – the last thing Ultrahuman will want is to ship a ring with problems, especially since problems with smart rings can be dangerous.
Customers are more likely to forgive the brand for a delayed shipment than for receiving a device with problems. A failed product launch could damage customer trust and spell the end of the wearables brand.
None of this will appease the community of people who were hoping to receive their ring in June and are still waiting. Only time will tell when Ultrahuman will begin to fulfill these orders.
We have contacted Ultrahuman and will update this story when we hear back.
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