- Lidl signs an agreement with 1Global for a new MVNO
- Seeks to offer low-cost, short-term mobile plans
- Lidl has more than 100 million customers around the world
Lidl has signed a contract to create a new MVNO that offers mobile phone plans to its customers.
The new, as-yet-unnamed MNVO will seek to offer “simple, digital and affordable mobile plans” for users around the world.
The supermarket giant has stores in 30 countries around the world and has 100 million customers, which is a huge potential customer base.
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Lidl expansion
Lidl says its deal with telecoms company 1Global will seek to address “a key need” for customers – getting access to reliable, flexible and affordable connectivity without being tied to long-term contracts.
“We are democratizing mobile communications,” said Julian Beer, Executive Vice President of Purchasing at Lidl International. “In doing so, we are setting new standards and making affordable mobile communications easier than ever for our customers. By integrating cutting-edge technology, we can meet the needs of millions of customers for easy connectivity for their devices.”
Lidl already offers mobile deals in several countries through its existing MVNO Lidl Connect. The company operates in Germany using the Vodafone network, in Switzerland with Salt Mobile and in Austria with the Drei infrastructure, but will now seek to expand it to new markets around the world.
The deal will see Lidl acquire a 9.9% stake in 1Global, which already has partnerships with operators in 12 countries.
“Lidl is the partner that shares our vision: we want to make mobile communications as intuitive, flexible and digital as possible for millions of people,” said Hakan Koç, founder and CEO of 1Global.
“Our technology focuses on digital offerings tailored to the needs of users and their various devices. We want to successfully drive the technological transformation of the global telecommunications market in the best interest of people.”
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