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WWE Hall of Famer Nikki Bella enhanced her already impressive portfolio on Thursday when she was announced as an investor and principal of Madam Paleta Tequila’s Margarita.
Bella, whose real name is Stephanie García-Colace, explained to Pak Gazette Digital that she was looking to invest in a tequila brand that shared her core values and reflected every part of who she was as a person. Madame Paleta proved to be the teammate I was looking for in the world of spirits.
“It took me two decades to earn the coolest title I felt: drinking a lot of tequila. So not only am I the face of Madam Paleta, but I’ve also invested in this company. I’ve been looking to be part of a tequila company for a long time, I naturally drink tequila all the time, especially on my reality shows, I’m known as a drunk, but everyone says, ‘Nikki, she loves her thin, spicy margaritas,’ she said. “So it’s a very well-deserved title. It’s been amazing to finally find a brand that I’ve connected with. When you have a platform, and I’ve built my platform and I’ve built myself as an entrepreneur because I have that authentic connection with my fan base and they know that I’m only going to promote things that I truly believe in and there have been so many companies that have come to me that I’ve said, ‘I won’t drink it, I won’t buy it, I won’t buy it.’ believe in it.’
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Nikki Bella attends the grand opening of AYA Rooftop Restaurant at Graton Resort & Casino in Rohnert Park, California on May 7, 2026. (Kimberly White/Getty Images)
“When Madam Paleta came along, I know how important it is, especially at my age, to have 100% blue agave. We, at 40, get hungover pretty quickly. So anything I drink, I ask myself, is it clean? It has to be clean because I’m going to have a few. And not only that, I really love company. I love having women run it, I love being able to insert my Mexican roots into something I believe in. My My father, my stepsister and my half brothers still live in Mexico and it’s been that part of me that I really wanted to put myself in. This checked all my boxes, and you know, I’m very supportive of women empowerment, but when I saw the opportunity to be part of a company that I can help grow, I thought, I can do this and then I tried it and I thought, ‘Okay, this is awesome,’ because that’s always the ultimate check. I can’t sell things if I don’t drink them.
The professional wrestling legend said that because she built her brand based on the connections she shares with her fan base, in addition to being herself, she wanted to invest in a company that also shared those values.
He told Pak Gazette Digital that when he got into entrepreneurship he wanted to invest in companies that shared the same morals that he had in his own life.
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“My brand, I am self-made, and I have built my brand through the WWE and that is purely based on connections, authenticity and it is something that I have always taken very seriously. Brie (Bella) and I talk about this all the time, that is why we know where we are today because our fans know that they can connect with us and that our foundation is true: we walk in our truth,” she said. “And we’ve never been that type, and I’m sure that kills our team sometimes, because we’ll say no to big brand deals, but if I don’t believe in what they do behind the scenes, I can’t be a part of that. I don’t want to be a part of that. “I’ve always felt like you’re really going to be the best entrepreneur if the morals that you have in life, you apply to what you do in business and I feel like that’s how we’ve developed such a massive platform and not just nationally but globally and it’s because we’ve stuck to it. to them.
Nikki Bella returns to Monday Night RAW at the PHX Arena in Phoenix, Arizona on June 9, 2025. (Craig Ambrosio/WWE)
“Our fans know that whatever she’s going to sell them they say, ‘Well, she’s never led us wrong before and we know that what she says is true.’ Plus, nowadays I think it’s very important because you can partner with a brand that can destroy in a second the band that you built for two decades. It’s not like you just jump in and say yes very quickly. There’s a lot of things that we do behind the scenes to make sure. And when I thought, ‘This company is amazing, the people are amazing and they’re honest about everything, that’s it.’ a turning point when you’re looking for brands to partner with.
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Madam Paleta was the first flavored tequila to win “Best in Class” at the San Francisco World Spirits Competition and hoped to redefine how tequila fans enjoy the drink.
Nikki Bella stressed that a margarita, of course with Madam Paleta, is best when drunk with friends.
“Tequila is a stimulant for me and it’s like party time. I feel like it’s when I get together with my friends and the sun comes out and we want thin margins or when we’re at the pool or when we’re at a festival. Also for me, that’s how I’ve become such a tequila connoisseur. On a night of heavy drinking, I don’t want to drink a bottle of wine because I know how I’m going to feel the next day,” she told Pak Gazette Digital. “That’s just inevitable with wine. But I know I can have about five margaritas, especially if it’s clean. That’s what started me getting interested in clean tequila because, look, anything we have in abundance, obviously it’s going to hurt us the next day, that’s just alcohol. But tequila is always when I know it’s a time to have fun or, God, we’re all in Vegas and we’re all doing WrestleMania week and we’re exhausted with our meet and greets and now we have than going to dinner, it’s like I’m going to stop and have a shot of tequila because I need to wake up and I need to get that fun spark.
Nikki Bella addresses the crowd during SmackDown at the Mortgage Matchup Center in Phoenix, Arizona on March 13, 2026. (Bradlee Rutledge/WWE)
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“To me, tequila is like, throw away the Red Bull, have a good shot of tequila, at least you’re being better for your body. It gives you that quick boost. The nice thing about our tequila is that let’s say you’re home and you’re ready and you need something quick, just pour it over ice. And I’m not a shooter, I hate shots, I think they’re so gross. When I bought this the first time and I put ice in a cup because I wanted to try it neat, I thought, oh my gosh, that’s really it. well, I mean, I’m not a shooter yet, but I can drink this is really good. I feel like, whatever you need, anytime, you have friends, you’re going to the pool or you’re starting your night, you just want to have a drink, those are the good times.
