- Streaming giant Netflix has revealed that 300 movies and shows will use generative AI by 2026
- The news was shared in a letter to shareholders, obtained by the website Kotaku.
- Generative AI was used to “enhance crowds, historical battle sequences, and world-building establishing shots.”
Netflix recently admitted to using artificial intelligence tools in a large number of its movies and shows, with the shocking announcement delivered in its letter to shareholders on July 16.
According to Kotaku, which obtained the letter to shareholders, Netflix says that AI is now fully integrated into many different projects and is used from the concept stage to pre-visualization, filming and post-production.
They also revealed that generative AI was primarily used in post-production of the 300 shows and movies that used it in 2026.
“We are increasingly leveraging these tools to deliver higher quality results, faster and at a lower cost than traditional methods,” Netflix said in the letter to shareholders. “In some cases, productions would have had to skip key shots and sequences in the absence of GenAI technology.”
Wearing The American experiment For example, Netflix added that the use of generative AI tools “improved crowds, historical battle sequences, and world-building establishing shots.”
It’s not just shows from the top streaming service that are affected, either, as AI is also making its way into the app itself, with Netflix explaining that it will use LLM and AI to “improve title discovery” and “better understand member preferences.”
First they cancel all my favorite shows, now they use AI
Netflix has made a lot of bad decisions in recent months. Recently, my colleague Rowan Davies criticized the streamer for going after YouTube content and said he was concerned that they didn’t actually care about the future of their shows and movies.
I agree too, as the streaming service has a history of canceling their shows. Recently, The districts was canceled after one season and it’s not the first time they’ve abandoned shows early on.
They also used an AI-generated voice of the late actor Gene Wilder in a new reality show, which our editor-at-large, Lance Ulanoff, said was “too far.”
This, along with AI’s most recent announcement, has me filled with despair and worried that many of my favorite Netflix shows aren’t getting the love they deserve.
This decision will undoubtedly divide fans, but this is the kind of thing that will make me turn away from Netflix and prioritize other streaming services. It seems like Netflix is falling out of love with their shows and I’m starting to do the same.
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